It’s actually a pretty risky endeavor to jump in to the Bronco aftermarket top business. Once Ford gets their sh!t together, they could clean ADV’s clock. So seeking customers to front their capital to manufacture makes a lot of sense. It’s just not for me.
Which is a decent indication of what they think their actual cost to produce will be. They’re happy to take it back if their costs on that unit are covered.
Speculating here…perhaps ADV does not have the capability to manufacture yet, only generate images. Seems like if they have manufactured even one they would show pics and videos. It’s possible they are shifting their risk in investing in plant and materials to the customers by marketing a...