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  1. What does Priority 10 Mean

    I was once a Ford employee and now a dealer employee. It doesn't change. Ford changed the priority order codes and they changed a couple of my customers that had some connections with Ford to priority 1, but the normal every day masses within my orders that got scheduled all stayed priority 19.
  2. What does Priority 10 Mean

    That's actually not true. The priority code doesn't change once someone gets scheduled. Just an FYI.
  3. What does Priority 10 Mean

    10 means your dealer thought it would help to change it from the original 19, but your dealer was wrong and simply wasted time changing it. That's it in a nutshell. :)
  4. Ford Dealers May Not Have New Inventory Until August

    I'm a large Ford store. I normally have anywhere from 2000-2300 vehicles on my lot. I am currently sitting at a little over 1200. It's only going to get worse the next few months. I'd say 6-12 months may be realistic.
  5. 41% in WBDO orders are not buildable. Build estimate email after May 11th ?

    We fix 99% of them. It happens way more than people think it happens, which will probably lead a bunch of people here to ask, do you notify the customer, and that answer is no. I don't see many come in that we can't fix, but its not like we're talking about minor things here either, like surface...
  6. 41% in WBDO orders are not buildable. Build estimate email after May 11th ?

    I would never "intentionally" keep anyone in the dark as someone else suggested. But speaking from experience, every time we put the customer's email in on a special order, and it notifies them throughout the process, it doubles, triples, or even quadruples the number of times we're contacted. I...
  7. The Plan & Offer - Stephens Auto Center's Mid Atlantic Bronco Connection

    The real answer is data. You make an account, you give them all your information. They are building profiles on everyone with a ranking style score system. I spoke to the head marketing guy at Ford a few months ago. It's actually dang impressive what they collect, what they do with it, and the...
  8. 41% in WBDO orders are not buildable. Build estimate email after May 11th ?

    I only gave it to ones who asked. It causes more trouble for the dealers to give it out than not to. When the actual order states packages like 334A, which would be a Badlands Lux and then the actual order often times prices things differently than the way things layout on Build & Price, then...
  9. 41% in WBDO orders are not buildable. Build estimate email after May 11th ?

    58 chose a new top and 16 wanted to wait. I urged everyone to choose the MIC top.
  10. 41% in WBDO orders are not buildable. Build estimate email after May 11th ?

    Ford still gets a compatibility error on their side, which I suppose they don't like. I asked my zone manager why it mattered and she didn't know. I just fixed them all anyway.
  11. 41% in WBDO orders are not buildable. Build estimate email after May 11th ?

    I told all the dealers here this information 2 weeks ago(along with a handful of members who posted pics of their DORA) but I guess no one paid attention. I cleaned up 74 orders that had top conflicts after they told us not to leave them as "unbuildable" 19 orders. The ones that wanted to stay...
  12. The Plan & Offer - Stephens Auto Center's Mid Atlantic Bronco Connection

    They told me they think they have a way now for them to just migrate over to 2022 orders so we don't have to redo them from scratch like they originally told me. I don't know that for fact, but that's what they said. I think they want any and all orders in they system right now to actually be...
  13. The Plan & Offer - Stephens Auto Center's Mid Atlantic Bronco Connection

    That's what I was mentioning before about not having the dirty orders left in there previously. I had one that I missed that they called me about yesterday. I originally had 74 orders with conflicts but I fixed all those weeks ago. I bet a lot of dealers were surprised when they got that call...
  14. 3rd time’s a charm? 4/29 emails....who’s ready?

    I saw the email from Dearborn early yesterday morning that about 10 model lines were not going to preview today 4/29. Bronco was on that list so I figured even though some people could have gotten an email for the "clean up", once I saw that, I lost all hope and knew no one would be getting an...
  15. 3rd time’s a charm? 4/29 emails....who’s ready?

    No Broncos previewing today. Don't expect any emails today guys.
  16. Information Overload. Please help me understand preview to build date info

    That's correct, although not always a perfectly even distribution, but you're correct in thinking.
  17. Official 2021 BRONCO SCHEDULING UPDATE + June Production Demand vs Capacity [Commodity / Constraints] Chart

    Email I got this morning said no scheduling 4/29 on Bronco. Might see a couple that got cut from last week's preview pop back in, but I don't think anyone's seeing emails tomorrow. I know it gets thrown around on here about inventory levels and all, but people really have no idea how bad the...
  18. When will my reservation be converted?

    Any reservations I'm getting right now, I'm moving them from reservation over into WBDO, but I'm not actually making them real orders. I'm letting them sit there since we're going to have to redo them all when the 2022 order bank opents. I personally wouldn't care if a dealer didn't convert my...
  19. Dealers holding MSRP

    If you have A-plan, this whole conversation is moot anyways. Just find a dealer you respect and one that has a big allocation as that will help you get it fastest. That said, the people that wanted a deal on a Bronco with dealers offering crazy deals had to be OK with increasing their wait...
  20. YouTube Content Creators and Priority Orders

    If I say it, it's the truth. :) What else you wanna know?


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