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  1. Build & Price Update from Ford – Q&A with Bronco Brand Manager

    Look close. There’s carpet *UNDER* that rubber.
  2. Build & Price Update from Ford – Q&A with Bronco Brand Manager

    It’s a layer of rubber mats clipped *over* the carpet. There’s still carpet on the BS seatback, under that rubber. The wincing and dancing around it in the video indicates to me they didn’t have that accessory figured out for Bronco when it went in for some calculations and so they will probably...
  3. Build & Price Update from Ford – Q&A with Bronco Brand Manager

    That like the mirrors is a ā€˜differentiator’ where they can see themselves as heroes rescuing the consumer from the tyranny of the competition. When they started making the compromises to build the thing... that’s where some of the crazy came in. The list - of all the things we can do, all the...
  4. Cancellations are making headlines ...

    I think they needed the buzz from our frothing intensity to move the bigger selling volume Bronco Sports. They gambled a bit hoping that none of this bad news gets traction anywhere but with the true believers.
  5. Ford pushing for $500 deposit, confirmation to come soon

    The 100 I was able to do, now that we got to see them briefly at Filson, I can probably keep going. But the ā€˜discussion’ over the initial deposit even at $100 was significant, now I’ve got 100% commitment but that took a lot of home discussion before it was possible. Incremental isn’t...
  6. Damn 35s are big

    Did you lift it?
  7. PNW Dealer Swag

    I went with Bowen-Scarff.
  8. Random Thoughts on B&P

    We are all deeply invested in the Bronco in a way most people working in their jobs... aren’t. The website team is a very different skill than engineering. It looks like they’re in over their heads there at a minimum. I do not think that mustache twisting villainy is to blame. I am...
  9. Damn 35s are big

    There is a part of me that wants the 35ā€ and then part of me says... if you want them that bad add them later.
  10. I'm out.

    Congrats. I hope you love it.
  11. Ordering strategy to guarantee you pay MSRP with no ADM - would this work?

    So much this. I’m a ā€œlocal guideā€ because of the free labor I’ve given Google. 100,000 views on the images I’ve added to my reviews to date. I try to celebrate when things go well. 20 years ago I was supposed to buy a Deep Wedgwood Blue SportTrac from Joe Meyers Ford out of their fleet...
  12. Back Out Strategy

    My dealer in WA is not requiring any additional money. The’ve been pretty communicative so I think the dealer you’re speaking to is lying to you.
  13. Build & Price Updated: Auto No Longer Free For Mid-Level Trim + Other Changes

    First top delays made MIC included with Wildtrak and FE instead of Modular Top (Shadow Black) which is now a ā€˜late availability.’ So if you take the MIC you get a minor discount.
  14. Build & Price Updated: Auto No Longer Free For Mid-Level Trim + Other Changes

    You *like* the back? I just can’t get over how strangely flat it feels. I like the front 3/4 view... but the rear is not easy on my eyes.
  15. Antimatter Blue vs Velocity Blue vs Lightning Blue on Ford trucks

    It’s a white, dusty type of gravel. It’ll make any dark color look dingy quick.
  16. Confirmed: Each dealer will get up to 2 FCTP Broncos for display and test drives (updated with Accessory Pack info)

    When building an automated line/tooling like this they need to run ~400 for a super high volume like F150 before they start making real production units. Don’t want another welding debacle like Subaru had with customer cars being recalled and unfixable - had to replace the whole thing. I worked...


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