Even if only 70% of the reservations convert to orders and the current reservation trend remains (eliminating duplicates and people who decide to wait) that is still 163,000 Broncos (ROM) sold by 12/31/2020. Badlands would be most prevalent at 45K, followed by Wildtracks at 28K (Skewed since...
If you want to go down fire roads and better-maintained offroading areas, probably not needed. But if you desire the rougher stuff, are want to be able to go into rougher terrain on occasion, totally worth it. One of the best features of this over the Jeep system is the ability to do it under...
You don't understand the measure. It is not about being actually "Trapped", it is about feeling that you are "Trapped". Again, trying not to get to deep, but if you reserved an FE and order it EVEN THOUGH YOU DISLIKE THE BLUE Interior, you would be a "Trapped" Consumer becasue you are forced...
Ford should not look at this from if they sell an FE or not. They should look at this from the perspective of "Customer Delight." Without going too deep into Corporate Scorecarding (another one of my many jobs) most Corporations measure "Net Influencers." What they want is Bronco Owners telling...
Ford has said August for the builder on the Ford site. With this amount of confusion and often conflicting dealer input, I would wait for the Ford announcement. Maybe your dealer is thinking the Sport, which is up and working. :)
Debbie Downer. LOL. I understand the realities only too well! But in a JiT environment, they are not making the interiors now for June delivery. They have plenty of time to take some of the other schemes and add it to the mix.
I absolutely agree that they want to keep variation down. I don't...