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I work in strategy for an auto OEM that’s not Ford/Jeep and I have to agree that Stellantis needs a more substantive answer to the Bronco. Ford is striking deep into the heart of the Jeep not only with a decent competitor, but the lifestyle marketing push and efforts to drive...

I walk to work when in the office, but love to go out to national parks and beaches, so i'm ditching my Tesla Model 3 and going with something I can throw surfboards in or actually drive out to Yosemite.

I started with 1000 Ford shares and sell covered calls on them to afford my Bronco. I make about 1% per week and have recently increased the size of my position by 100 shares using the proceeds and taking advantage of the dip. Basically I make about $450/month off the calls themselves. My plan...

Did I miss it or is the tailgate tray missing? Are they planning to release it later?

It's honestly impressive how much technology has improved fuel MPG on heavy trucks. My 2005 Hyundai Accent 1.6L econobox I had in college got 22mpg. I think that thing weighed about 2300lbs, so literally half of a 4600lb F-150.

I mean it's possible that a guy I know in passing is crossreferencing his linkedin with Bronco orders, but from looking at the Build/Order section, it seems like the decision to get a 4d soft top pushes me ahead of a ton of orders off the bat. Picking a higher trim than base almost certainly...

Build is 4D badlands 2.3/manual with high package and towing package. My wild guess for why I lucked out is that it's a high-margin build for Ford that doesn't require a ton of the extra special stuff in the lux package or any of the sasquatch bits. Edit: The Bronco Program manager Esteban is a...

I put down my $100 in February 2021 and my Bronco is being built in June. I don't think it's "first come first served" as it is a commodity availability and profit margin management thing.