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Partly because I just want it yesterday. Life is short. Partly because my youngest boy has been promised my JKU when he turns 16 next May. It's perfect timing.

I had the notification that I had two reservations as well. I was still able to make an actual second reservation.

I thought that it had the H.O.S.S. Do I have that wrong?

I put a second reservation in for a Badlands. Once the details come out I can choose between the two. I also wanted a backup because the first dealer for the FE won't tell me if they will put on ADM.

I went with the FE because I always option the hell out vehicles anyway. If I start with a Badlands it will probably end up costing me just as much as an FE by the time I am done. The FE might have a cool interior not available on other models as well.

Four door reserved. Thinking about Area 51.

Well crap. That may not be good in my particular case. My dealer will probably mark it up if they don't get too much pressure from Ford not to do so.

Except I have a First Edition reserved. I won't be able to get that with a new reservation. The $100 is refundable also if you cancel your reservation.

Ding Ding Ding! As long as we can switch our reservations, that is. Otherwise they have us.

I am in Florida but I would travel to Des Moines for my Bronco before I would pay ADM Locally.

Thanks. I will take a look at that and then contact some other dealers. I'm not looking to get a discount even. Just want to know that they won't mark it up.

I asked mine again and this is the answer: "Remember if you don't like the price your $100 is refundable. As of now I have NO pricing information. It has not been released to us yet." So how does one go about switching your reservation to another dealer? That was an obnoxious response. I have...

Is Ford doing anything to limit dealer markup? I have contacted my dealership and asked about additional markup above MSRP. They replied that they don't have pricing info yet. Not the most encouraging answer. If my dealer can't guarantee MSRP is it possible to switch dealers? Can reservations...

Took two and a half hours of trying to get the website to work, but I was finally able to get my 4-door First Edition!