@Ford Motor Company couldn’t care less about you. I recommend buying a Jeep or some other competitor’s vehicle. This will be my last Ford vehicle. Truly disgusted by this company.
OK, hear me out. "Rock Hard", "Hammer Built", "Rough Country", "Flow Master", did everyone who's making accessories start out in bad 70s porn?
Seriously, though, I get that everyone's selling an image. The "rough and manly" company names are getting pretty eye-rolling though.