This is accurate - especially number 3. Most dealers will move off of their markups depending on the realities of the market. My wildtrak was marked up 10k and with a few directed questions and plenty of research on my end, the markup was cut in half. Another day of negotiating brought it down...
Can we get some "turnkey" lighting options for the capable steel bumper? brackets, harness, light kits? Seems like a good place to have a fog kit similar to the 18' ram 2500 setup.