That is for the B&O system. If you have the base sound system you can get the loopback harness and a nice line output converter for that price, and you wouldn't have to run new speaker wires.
I believe the points were for people who order trims that came standard with unavailable items like painted tops. I got 20,000 points from my dealer and 42,000 points form Ford. I came out to $310 I used towards my center console vault.
I took the entire dash apart, but once I did I realized it could be done by taking only the A/C controls out. It would be easy that way. The LC7i was easy too, if you can install an amp you can install a line output converter.