I was thinking about this as well... people complaining about road noise and bad windshield angles in a box on wheels kind of blows my mind. What were they expecting?
I won't say one is better or worse, just different. Mine will be a daily driver so I need something bigger. The Bronco interior is quite a bit bigger than a Jeep. Its also more refined for the comparable trim level. As you already stated Jeeps are a bit more expensive as well (if you get MSRP)...
I have owned 3 Jeeps in my life. 81 CJ7, 95 YJ, 05 JK. The 05 JK is still pretty close to the body style of the current ones. I also got to test drive a Bronco before I ordered mine and let me tell you, its like comparing apples and oranges. If you get a jeep, its not a substitute for a Bronco...