Can't you just visualize Ford arranging festivities at your dealer - complete with balloons and banners - where the 2.7 AAs who make it to the end of the 5 yr/60,000mi Powertrain Warranty drive in for complimentary champagne & pineapple pizza!
....assuming Ford is still around in 5 years :)
To me, vehicle brands are about as unique as different brands of canned peas.
But I live in a 2-traffic-light mountain town...the "big-3" service dealers are ~45 minutes away, while everyone else is in the 2+ hour range.
That's the $64,000 question, eh? If Ford believed a shit-ton of these 2.7s wouldn't outlive the powertrain warranty, wouldn't it be in their interest to issue a recall?
For those 41 owners, its 100% of the Broncos they own.
If you assume 10% of Bronco owners are forum members, then its more like 400 blown engines. And if you make further assumptions about the number of Bronco engines produced in the 2 "FAIL WINDOWS", it might actually be a stunningly large...
I get your point, but markets will always have niches. Ford must believe the "point A to point B" is already commoditized - and once that happens price becomes the only differentiator - as Ford exited the basic sedan business.
Here's a touch of reality for the 'bleed ford blue' crowd who keep saying "don't fret; its under warranty". Getting a car repaired today is almost impossible. So, maybe you really need TWO Broncos to get out & enjoy the WILD as Ford advises.
Bronco seems less reliable than a 200,000 mile toyota
You're right...dereg accelerated the decline. But what Really commoditized airlines - and will likely do the same to autos - is the end of the good-better-best marketplace. Your pic looks like you might remember the old Sears catalog days, the epitome of that 3-tiered market.
You were lucky if...
Ask an airline CEO where the 'secret sauce' is in their business. There isn't one; its all commoditized.
Unthinkable 50-60 years ago...my relatives wore their Sunday-Best, long white gloves included, to board a plane. Today its a cattle-car.
I think you have to look at this through the prism of 'the future'; who will 'make' vehicles & who will 'service' them. My prognostication:
The chassis/powertrain becomes commoditized. Maybe 2 or 3 sizes; probably no more than 2 or 3 manufacturers. That leave the 'body'...not rocket science by...
No....the people in a REAL bind are anyone buying a Ford vehicle in the future. If Ford can't even take care of their 'meat & potatoes' 2.7 ICE....buying an "ALL NEW" electric powertrain from these buffoons is ultimate stupidity.
I think you're missing the point entirely.
Forum estimate is ~400 of these MY21 2.7L Broncos have gone belly-up due to a bad batch of valves. Supplier issue - not Ford's.
What Ford totally owns is their give-a-shit attitude to those of us who have valves from that same bad batch but haven't...