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Legendary. I love that Ford reached out! This rivalry is going to be a lot of fun!

Nice!!

If an investment means something that you put money into and makes you money back... then, no. If an investment means you pay for something that provides intangible returns, like tons of adventure and priceless family memories... then it certainly is.

The Gladiator looks alright once it's been heavily modified, but it looks anemic in its stock form.

The render looks interesting, but thinking a truck needs to be a truck, and a Bronco, well - a Bronco. If they do this, it needs to be well after Bronco has been established.

Amazing, awesome footage. Looks incredible!

Cushy and comfortable, maybe not as much as a minivan. But you won't be able to wipe the smiles off their faces when you ride those kids around with the top off! I think it's the ideal family car. Good choice.

Very cool. Really enjoyed his previous two motorcycle journeys. This should be good press for Harley, too. I'm a fan of Harley Davidson history as an American company, never cared for their branding or pricey two-wheelers, though.

I didn't see it on you tube yet, anyone else able to locate it?

Nope.

The marketing has been extremely effective, but the follow through with regard to tangible details has been lacking severely. Then again, I'm not the most patient person in the world either!

I don't know where they're going with it. It's a shift in marketing from building consumer confidence in their product performance, to messaging something else. Maybe "tough" is too strong of a term for our current society, where a term like "proud" isn't. I truly don't know... probably...

The "fill in the blank" thread?

I'm not into it, but I like the pop culture aspect of it. Like how the shoes reflect the style of the time they were made, marketed and sold.

Looks awesome!

SportWart sounds... contagious.

I like the blue one, but not enough to switch from a full size Bronco.

Are those noisy at all? I've seen a lot of posts about light bars being noisy, wasn't sure about the sun visors. A modern take on this might look cool.

Nothing is impossible with enough money and time.

Nope. Every vehicle is overpriced now days anyway. Got to pay to play. I've always been extremely conservative with my dollars, but chose to buy a Bronco because I'm going to wake up one day an old man, not being able to enjoy all the money I saved up. I'm getting in the game on this one...