It's been my experience as well. The fact that my 20+ year old Isuzu has better build quality and is more pleasant to operate than my Bronco is a constant annoyance. I think of the Ford Bronco as an old British roadster. Pleasant to drive and look at. Annoying to operate and own.
Ford already did a concept with Filson. That could take the place of Eddie Bauer. Just use the interior pieces and add some exterior badging. Done.
Older post about the Bronco + Filson Wildland Fire Rig concept...