I noticed the big gap there too.
Wouldn't be surprised if we got entirely new grilles in '27, all of them based on the modular grille design with interchangable inserts.
I'm curious to see how the Sasquatch flares, mud flaps, and the non-powered side steps from the 2025+ models (with the flared up edge on the ends of the step) all line up. The mud flap design follows the curves of the vehicle better than the aftermarket options out there.
Interesting that the badge looks like it might be an actual badge instead of a sticker.
I know some people are interested in retractable side steps but I like having the basic non-powered ones to block rocks. My tires seem to bring a lot of my gravel driveway with them and I'm always hearing...
Seriously, we're half a decade into the current Bronco and Ford has finally gotten around to basic molded plastic parts like Sasquatch mud flaps and modular grille inserts.
My 2024 Badlands has the stitched dash with yellow/gold thread, MGV seats with yellow/gold stitching, and other yellow/gold accents.
The 60th Anniversary edition looks great.
100%.
There's people calling for the Brand Manager's job, questioning how someone else got the job of Assistant Brand Manager, speculating they're a DEI hire, saying they have no experience, etc... none of these brand people have final say or significant power when it comes to the Bronco's...
I agree, there's some real math and logic issues going on here... Total number of Ford vehicles sold (including but not just Broncos) was up 6% in 2025 compared to 2024. Bronco sales in 2025 were up 30% compared to Bronco sales in 2024.
I know you didn't say the brand was failing, I replied to...
Agreed on the funny business, this sounds like they're boosting their revenue/shop hours/number of parts sold by selling the top as pieces rather than the whole top.
They boosted sales, cleared out inventory, and put themselves in a better position before the tariffs hit. Total vehicles sold in 2025 was up 6% year-over-year.
OK, I asked how the Bronco brand was failing in response to someone else's post and you replied to my post talking about the dealer...
I'm not sure what point(s) you're trying to make...you claim industry standard discounts are proof the Bronco is 'failing', when it's pointed out that this is pretty standard, you post a graph showing the stock price along with a list of the Ford presidents...ok? Besides this being completely...
That's true but that's also a totally different point.
Most manufacturers offer discounts for previous model years and different incentives, you can't really point to that as an indicator the Bronco brand is 'failing'.
Bronco sales are up 30% in 2025 compared to 2024. 2024 sales were up 3% compared to 2023, with Q4 2023 having a 127% increase compared to the same period the year before. How is the Bronco failing?
Again, there are undeniable issues with the Bronco (mostly in terms of build quality) but that...
Speculating that someone is a DEI hire is obnoxious. Assistant brand manager is not even a highly experienced position, only about 3-5 years experience on average.
Not sure why you're going so hard at the brand managers. Brand managers are largely focused on managing the brand's perception...