BL after adding optional wheels, 2.7, and 10 speed came out more expensive than WT. I live in IN, so there's no real rockcrawling (basically mud, snow, dirt roads). Don't really need the disco or heavy duty bash plates etc. I like the blacked out exterior on WT. I'll mainly drive in Sport mode...
So, I'm not a dealer- no skin in the game. That survey isn't fair. Pricing at MSRP or above MSRP isn't dirty at all if the dealership is up front about it. That's business. Might be a dumb business decision, but it's not dirty in the least.
Playing Devil's Advocate here:
WT originally came with Mod Top standard. When the problems hit, they switched to MIC standard and dropped the price. If the Mod Top is available in 22, will they switch back and then up the price again? Your signed agreement is with your dealer for that vehicle...