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To anyone that saw the truck in person at Rebel East, what are your thoughts on the build quality? Ford has a history of plastic fantastic interiors. I love the layout, but I wonder if the materials feels premium or not. Thank you.

That's not accurate. Something cannot be a pain in the rear and then cost almost nothing to manufacturer. Ford is a mass-production company. Molding in color can be more complex than painting. Every time they add another option, the costs goes up on all models. I am not a fan of the gray...

Bolted body panels has advantages much more far reaching than just aftermarket fenders. Ford’s aluminum alloy is harder to dent, but it is also harder to repair. Body shop costs are much more expensive. However, with removable panels you can bounce a panel off a rock. Instead of taking it...

The ability to safely store bicycles inside. The ability to carry more camera gear, shooting range gear, or extra gear for whatever your passion may be. More tools, more friends, and more road stability.

Badlands, 4-door, Sasquatch

As much as I like to see the colors, this is odd. This has to be approved by Ford marketing. If it wasn't approved, either an employee would be eliminated or they would bring them inside. If Ford wants to keep a secret, they can do it. It looks to me like Ford is embracing social media...

This had to be taken by a Ford employee that has a role in marketing. The least expensive five year old phones take images with higher resolution than this. It appears this was taken and purposefully downsized.

Why does every reporter and “photojournalist“ film in portrait mode when every single device was designed to be viewed in landscape mode? Time to step up those video skills.

I understand, but there is an customer base for the Land Rover. For those people, those things may matter. They are not important to me. Like I said, the Bronco seems to have a good balance of value and features.

The Land Rover Defender has some nice features. Refrigerated center console Push-button adjustable suspension Lots and lots of charging ports However, it all comes at a very premium price. The Bronco seems to hit the sweet spot between price and capability.

Does the Bronco steering wander on hard paved roads like the Jeep? Is there much road noise?

How much wind noise is generated by the Bronco and what does Ford do to control it?

Here is a good engineering explanation. I am not saying they could not do it, but with the extra low gear ratios, it seems unnecessary.

I respect your opinion, but First Editions have to be different. Navy Blue not only the gives homage to the Ford logo, but it is one of the most easily matched colors for the same reason that most men's dress suits are navy blue.

With perhaps some rare exceptions, I don't believe anyone will be purchasing the First Edition based on any color options. I suspect some will purchase them as a potential investment. If you want more choices, and you plan on using the vehicle as a sport utility, most people will purchase a...

I hope you are kidding. This is an overlay image. The factory doors would not be in place, just the tube doors.