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It's a fully refundable $100. There's little to no risk. I know plenty of folks who reserved because they could, not because they plan on actually going through with it (although some might). Anecdotal, sure, but I have a feeling it's not an atypical situation.

This link still works: https://www.ford.com/suvs/bronco/2021/reservation-information/

Was able to go through most of the reservation process by following the direct link in OP (in Incognito/private mode).

I've used one of the Koons dealers for a lot of the service on my last Mustang (2017), but never a buying experience. If this is made up to drive reservations to that specific dealer I'd probably never use a Koons to buy, ever.

From what folks have reported, Ford has said you cannot change the trim, only models/options within the trim (2 door v. 4 door, presumably).

Ok so there's that. I don't understand why Ford wouldn't say something for one last boost?

This is my assumption, although this process has been wonky from the get go.

Lmao I wish, although it's felt like that the past few months.

One person's reality is another's fever dream.

I argue for a living.

We've had folks say that Ford has said no, you cannot change the trim--just models within trim (2 door v. 4 door, presumably).

I wonder what the drop off figure will be? You think 60-70% of the folks reserving keep them and order?

Dealers like this give me little faith that this reservation process is anything other than separating money from us earlier than typical.

If you only have 1 reservation I recommend calling around to the listed dealers and trying to get something in writing regarding ADM. That way you can make a second reservation and then play the dealers off each other.

Is there a link to the announcement?

Litigation would be very interesting with this tbh. I have had half the mind to call them back and see if this was a singular, misinformed rep or to see if it was Ford proper. From what the rep said, they were instructed about the change from the MACH-E process relatively recently, so that...

Yeah, the phone rep I spoke with said this policy was actually changed and you can't change it whatsoever. They referenced the MACH-E process as a reason why they changed it, was that a nightmare?

Woah. Is this official or based on guessing with the numbers?

I'm with the majority--early (soon to be mid) 30s.

Desperately need to see top colors against my 3 current choices.