While it may be giving too much credit to the marketing team, maybe it was always in the deck, and they wanted to gin up some “this is a fan-made car”/ “we listen to enthusiasts” to score some marketing points.
Now with the Bronco, Off Roading/Overlanding seems a lot more appealing. Are there trails in Tennessee you frequent? Here's a list I found. Are there others you like?
https://www.alltrails.com/us/tennessee/off-road-driving