I feel the same when riding ATVs/UTVs with folks that are reluctant to use it. Meanwhile they're chewing hell out of the trail and holes. Guess I'm a 'tread lightly' guy. . .
If you're willing to pay monthly, AND up front, for heated seats which have been around for over 15 or whatever years, then you're part of the problem. Rock on, moneybags. Spend away . . .
I have three vehicles at the moment with heated seats, which is an option I have, and would again, pay for.
I won't even pay .99 for a ring tone!
I'll withhold any judgement on whatever yet unrevealed tech may be on the Bronco. I trust Ford more than FCA / Jeep though in this area.