Check this out: https://www.livernoismotorsports.com/product/LPP631165
It's cheaper than the ford performance tuner and comes with different maps for 87 - 93 octane. Sounds like you can get some pretty impressive gains when compared to the ford performance tune!
I think he was looking at a different image than was shown onscreen. He was looking at the real bronco but the editors messed it up and put a picture of a bronco sport instead. He's probably looking at the ford site on the iPad but it was the editors who put the pictures onscreen
It depends on what kind of off-roading you're doing. If you want to do a lot of rock crawling, get the badlands with the 2.7 and Sasquatch cause it has sway bar disconnect and the "Rock" GOAT mode. If you aren't rock crawling, get the wildtrak.