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Invoice price for the vehicle (no options) can be found here https://www.bronco6g.com/forum/threads/2021-bronco-pricing-savings-spreadsheet-x-plan-vs-invoice-and-below-invoice.2319/ Estimating the invoice on options is where you'd use the 0.94 multiplier. The $1,495 destination cannot be...

It adds the auto and advanced 4x4

Right. The "options" I'm talking about aren't just the individual add-ons available on the base trim, but also the trim upgrades. It's not ideal from a consumer perspective, but it's how Ford will get a reasonable ROI on a new vehicle.

Yep. And it's a great deal for people looking for the options you are. The fact of the matter is that most people (>50%) are going to look for more (right or wrong). Some people will get to take advantage of the 2 door base opportunity. Others will option up and spend significantly more.

I definitely understand this argument, but it's like many have said, the "base base" (2-door zero options) is likely a loss leader. It it at best has a marginal profit, and only exists so ford can hit a price point. It's simple psychology, "get a bronco for less than $30k" and by the time...

Fully modular vehicles would be incredibly inefficient, drive up materials inventories and costs, or not drive up inventories, just cost and lead times. There's a reason you've seen almost every manufacturer move to pre-packaged trims/upgrades, and it's not to sell you what you don't want. It's...

How is this even possible? My 2018 mustang gt got around 22 mpg average, and I only drove it basically to two places, both off the same exit, which on the way home has an on-ramp that becomes a permanent lane on the highway...so it was go pedal to the floor every time I drove it

Sold my 2018 mustang gt a few weeks ago. 2010 acura tl will go next to make room for the bronco

Above 20 mpg on regular unleaded combined would be amazing. Especially coming from 23 mpg on premium...which is a 30-40% upcharge here

It's a mix of factors. Profit is definitely one of them, but if they offered everything on a menu, costs would go up significantly. More machine changeovers, more labor, less accurate forecasting, and incredibly difficult inventory management would all increase costs. It would be a logistical...

You're also assuming random, unbiased respondents, but I agree with you...it's likely as good as it gets

Looks like you missed destination on the OBX + squatch

Rapid red wasn't even on my radar until the recent pics. I was sold on cactus gray but have a feeling that color will be on every corner

I sold my summer car to carvana last week for the same reasons - was planning to trade in on the bronco anyway and didn't want to deal with depreciation. Plus the offer was really good. I didn't have a lien on it, but the whole process was fast and easy. The guy showed up, took a few pictures...