2dr storage is the most obvious issue with the wrangler, I expect Ford has come up with some sort of solution to at least slightly improve on the wranglers storage capacity. Maybe a thinner bench that stores in a smaller space or that slides forward while staying upright for more trunk room with...
I think its a package that will sell like crazy but it obviously has an extremely different vibe from that of the Bronco. I don't think there's going to be much overlap between the two broncos customer bases.
I'm biting my tongue from further comments on the price after this because I'm all about value and all indications are that the Broncos feature set will be a great value.
BUT I will say you generally want to get customers young so they become customers for life and most young people wont buy a...