Its like the 4runner and highlander, just about the same space too. One is the "Not a mini van" while the other is body on frame design.
Bronco - Body on Frame, 4x4
Explorer - Unibody, AWD
4Runner - Body on Frame, 4x4
Highlander - Unibody, AWD
If your primary concern is slow trail/rock the Wrangler would be the one to go for.
If you care for daily driver, high/low speed off road, mix of different terrains with occasional rock crawling and good engine power the Bronco is for you :p.
If I recall right it beats the Wrangler with the Bronco sway bar disconnected and is competitive but behind when the sway bar is connected. If we get a cheap aftermarket disconnect it would be really sweet for the non-bandlands buyers.
Pretty good footage. Is the high and low speed creaking from the suspension normal for newer vehicles?
Oh man, just watched a bit more, they sure did durability test those skid plates :).
If it has close to the ride and feel of a 4runner they will probably expand the market. Body on frame has a wonderful solid feel to it. I am guessing used will be far from none with very little depreciation.