Search results

The timing (2 years apart) might make sense with that theory but the UAW agreement mentions 2 new SUVs at the Michigan Plant, not one new SUV with a limited edition variant.

Agree with this but just as the ecoboost model mustang is the sales leader I think that is for the general public. Enthusiasts will be overwhelmingly 2 door buyers IMO and the Bronco is really not a volume car. It'll be made for more hard core people than your average Escape/Explorer buyer. So...

Seems that a lot of people feel like I do. As much as I love how the B6G renderings look, it's missing a real crucial element - a removable top. Most people seem to think it needs one because of heritage reasons - that the Bronco is defined by it. I think it needs a removable top because its...

The Jeep Wrangler is the only North American car I can think of with no direct competitor. It makes buttloads of cash for Fiat Chrysler and they can't make enough to keep up with the demand. Ford would be dumb not to go after this cashcow especially when it has this already famous nameplate to...

Start small and go from there. The Bronco despite its strong nostalgic badge has a big hill to climb taking on the Wrangler. Those are some loyal buyers. Not to mention there will be some internal cannibalization with Ford's own products unless they really differentiate the Bronco with superior...