Basically yes. Paint protection film (clear bra). It's self healing, so little rock chipping or pinstriping goes away when driving in the sun. This one is almost matte, it's satin (they call it stealth). The brand of mine is Xpel Stealth.
I've had it on less than a week so I can't confirm. But I saw Bronco people swear by it, so I gave it a shot.
It has a 10 year warranty, and UV protection, so I expect to have a brand new looking Bronco in 10 years.
The Bronco is my 19th vehicle, 7 of them have been white. I thought I wanted a white Bronco but parked next to it was a Marsh Grey OBX SAS that I couldn't stop looking at.
I bought the Marsh Gray Bronco. and I'm glad I did. Have not seen another one around here, but I have seen a few white Broncos...