- Joined
- Jun 3, 2019
- Threads
- 19
- Messages
- 885
- Reaction score
- 2,868
- Location
- Plymouth Michigan
- Website
- www.brokeninnovation.com
- Vehicle(s)
- 2021 Bronco Badlands non-sas 4 door manual
- Your Bronco Model
- Badlands
I get the sentiment, I think most of the hate is about the visuals.Competition brings prices down; that’s why all companies strive to be a monopoly in a market; comp lowers margins of profit and sales forecasts.
Prices will come down, mostly in the form of incentives since Bronco sales will slow dramatically this fall. Broncos can already be had below MSRP, which was not the case a year ago.
Tesla has lowered prices, the Ford Lightning prices have dropped, as have those for many vehicles, so that’s just demand economics.
Competition also drives innovation and improvements in overall quality. Ford cut a ton of corners on Bronco. One that pisses me off where not frame mounting the rock rails. Body mounts are for poseurs, not wheelers. Toyota looks to have frame mounted rock rails from the factory; that’s an amazing shot at the Bronco and I’m here for it.
The mid cycle refresh may be too late for Ford to change and I feel they may have phoned it in; well, they’ll pay a heavy price for that. Think the next gen calendar may have moved up. The hybrid option may also come sooner now and I’d bet Ford manages to either hold prices steady or drop MSRP.
Free, competitive markets are good for customers, so the more the better.
I’d take a Land Cruiser over the 4Runner, but both look to be strong options in the mild off-road market.
A couple challenges though, I think Bronco sales will slow, but not just because of the new 4Runner. Toyota will sell 4Runners as fast as they can make them, whether they are 5th gen or 6th gen. The Bronco is just not the hot new thing anymore regardless.
As for frame mounted rock rails, I guess i'm a poseur lol. I wont pretend there isnt a huge difference, but any trail I can do without tons of winching, the body mounted rockers are more than adequate for. If Ford was willing to spend the money on frame mounted rockers, i'd rather see that money thrown right back into the steering rack or driveline since those are harder things for the aftermarket to address affordably. Just my 2c.
I welcome the competition and innovation though, but I also will offer a moment of silence for the Toyota fans who got a 3" wider track in the off-road trim which is all wheel offset and not suspension travel. Tragic.
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