Apparently we all are getting free headliners no matter the package. MIC or MOD.
I wanted it and was denied because of the 2.7 but it's all good now!
LETTER TO DEALERS:
To: Dealership Personnel
Subject: Bronco Production Update | Sound Deadening Headliner
Next week we will be sending a communication to all Bronco order holders outlining a production change for the 2021MY Bronco. The Sound Deadening Headliner is now available across the entire 2021 Model Year Bronco hard top model lineup regardless of selected options for no charge ($495 value). The addition of the sound deadening headliner improves overall appearance while reducing interior cabin noise.
Today you will start seeing the content change reflected in the Bronco Price wire, WBDO, and your customers’ orders. This update could take several days and will not adjust all orders at once. Order guide updates will follow shortly.
No action is required at this time. When the Bronco Order Holder communication is sent next week, week of March 22, we will provide reporting that highlights orders that are impacted by this announcement and the required next steps.
I wanted it and was denied because of the 2.7 but it's all good now!
LETTER TO DEALERS:
To: Dealership Personnel
Subject: Bronco Production Update | Sound Deadening Headliner
Next week we will be sending a communication to all Bronco order holders outlining a production change for the 2021MY Bronco. The Sound Deadening Headliner is now available across the entire 2021 Model Year Bronco hard top model lineup regardless of selected options for no charge ($495 value). The addition of the sound deadening headliner improves overall appearance while reducing interior cabin noise.
- Vehicles equipped with a cloth or leather interior will receive the headliner as standard
- Vehicles equipped with the Marine Grade Vinyl interior will have the option to add in the headliner – some customers will want the function to easily wash off their roof panels.
- Pricing: if a customer’s vehicle is equipped with the sound deadening headliner, their price will be reduced by $495 MSRP
Today you will start seeing the content change reflected in the Bronco Price wire, WBDO, and your customers’ orders. This update could take several days and will not adjust all orders at once. Order guide updates will follow shortly.
- For existing orders with the NVH headliner, the price will be reduced by $495.
- For orders with cloth and leather seats and no NVH headliner, the order will automatically receive a headliner and receive no pricing change
- For Marine Grade Vinyl orders without the NVH headliner, nothing will change.
No action is required at this time. When the Bronco Order Holder communication is sent next week, week of March 22, we will provide reporting that highlights orders that are impacted by this announcement and the required next steps.
- NOTE: For customer conversions happening today and beyond ensure you are offering them the Sound Deadening Headliner at no additional charge ($495 value) for those who select the Marine Grade Vinyl option
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