Mike Levine saying outright he does NOT care about Granger/Chapman/SAC

[Bronc-O]

How did they outsell their fair share? By competing fairly in the marketplace against complacent juggernauts who are more than happy to hose their customers?

Based on allocation, they had a close idea of what to expect they would get and sold way beyond that amount. That's why people are calling them out. They should have done something like first 500 get this offer.

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[Bronco23]

Its still just coming down to - no I can't get a local dealer to commit to MSRP. in fact they are going to hold out for the walk-in moron who knows little to nothing about the Bronco & pay $100K cash. So as it is right now I've been told "many years" & I know that equates to five years (maybe six) how is that even realistic? If it weren't so sickening it'd be funny.
In five or six years I might be dead. The asteroid may have come & flattened the planet, in other words basically unless I can even find a Bronco, & want to pay double or $25K over msrp -- I'm just not going to be driving one. And I refuse to pay that. So, I & so many of us are screwed & the whole idea of purchasing one is pretty much toast. And fuck Ford. This I will not forget.

What dealer in AZ did you order from and when?

 

[2Jeeps&PatriotX1]

My Denver dealer is charging MSRP + $1200, he has 260 orders and has shown me my spot in line (not sure that they really know very accurately - so as a matter of conjecture its not super accurate, given commodity constraints). One might quibble with MSRP plus, but in the scheme of things ... ? (deducting for cost of flying, gasoline and time).

Try Phil Long ... I did not go with them, but as I recall they were MSRP + a bit less than I bit on.

So in my case and based on your information, that would be:
Order #2 - a $5,139 ($3,939 increase from my Granger price + $1200 above MSRP) difference.

One-way flight for order #2 - $119 or Trip to Granger if I trade in order #1 fuel/food - $225
Return trip fuel & food for order #2 - $225

With this local dealership, I'd be paying $4,795-4,689 more for my Bronco. I've driven multiple 16hr trips before so an 11hr drive isn't my concern.

And just to clarify, I'm not in a rush for the 2nd bronco due to mod top being delayed until 2023. But I won't wait until 2025.

 

[Sighlense]

I shouldn't be able to leap to the front of the line by picking the right dealer (like I did with my 2021 2 Door 2.7 Advanced 4x4 OBX Lux Tow Bronco). My expressing interest in 5 Jan 2021, ordering 4 May 2021, shouldn't have gotten me a VIN on 24 May 2021 and built on 5 Aug 2021!!! How is that fair, it's not. I jumped ahead of all those people just because I went to someone who had allocation (military auto sales) - but that's exactly what happened, and honestly, I stopped someone from getting the Bronco they probably had a 1st night reservation for!

A for honesty, and A+ for accuracy.

 

[OmahaKevin]

Based on allocation, they had a close idea of what to expect they would get and sold way beyond that amount. That's why people are calling them out. They should have done something like first 500 get this offer.

It isn't an "offer." It's what they sell vehicles for every day.

 

[2Jeeps&PatriotX1]

I don't know what exactly is "committing" to MSRP in your eyes, but I did purchase my Bronco in CO for MSRP.

Them actually agreeing on MSRP price in writing before it arrived (like I've previously done with jeep dealerships & orders). When I was researching earlier this year, I reached out to 5 local dealerships. 2 stated they couldn't commit to MSRP, 2 stated they didn't know what they'd be able to do, 1 blew me off.

 

[Bronc-O]

Right, but here we are lining up like lemmings to be reamed by this company. This will need to be part of the narrative.

If the customers collectively said "f#<k off", these politician-like business leaders would change their ways. Myself included. I have been desperately trying to find an alternative vehicle and put this farce behind me, but every time I see a Bronco I somehow convince myself to stay.

That's it right there. The complaining is deafening, but those walking away are few and far between.

 

[Bronc-O]

It isn't an "offer." It's what they sell vehicles for every day.

Didn't that offer expire last October?

 

[edgeflyer]

Lots of reading in this one to catch up on. Anyone still defending this dirtbag?

 

[Pl8to]

I mentioned this in a thread the other day, but I don't see anyone else talking about how the Grangers/Chapman/SAC should of really been telling their customers that there was risk in signing up with them. They've been around for a long time and understand how the dealer systems work so there is no way that they didn't think there was risk with this.

The old saying "It seems to good to be true" holds pretty strongly here, like how did everyone that ordered with these dealers think that they would get their vehicles quickly and that there was no risk. Even if they kept the old allocation model for this year (which they never said they would when they released lasts years) there would probably still be lots of people waiting because they line is so long.

Everyone keeps saying that these dealers have been the only ones being 100% honest with them, yet I don't think the dealers have been informing their customers that their sales technique probably had a lot of risk in it.

I know some people will jump in here and say that this process is new so there is no way they could of known, but that's just false, these dealers took a risk offering these massive sales so that they could sell a shit ton of vehicles in the name of "being fair to the customer".

Does it suck for all of the customers at these dealers, absolutely. Am I supporting Ford in how they are handling it, no. Does it suck that these dealers sales technique didn't pay off, yeah, but high risk comes with high reward. I just don't see how so many people didn't see this coming.

 

[Atomicdog]

I don't think the dealers have been informing their customers that their sales technique probably had a lot of risk in it.

Shockingly, your "thinking" is wrong.

 

[WCP-82]

More of my thoughts.

It is only an in demand vehicle because of Ford. If they had started producing when they said they would and no MIC problems than these things are already on the road in big numbers. We would be talking about dealer stock starting to show up, So Ford screw ups allow the dealer rip offs. Now they want to reward some of these dealers with more Broncos.

This wil be a massed produced vehicle. In two years you can show up at the lot and probably get some discounts. Unfortunately some dude off the street may purchase one at a Granger deal before someone at Granger is next up.

If Ford wanted to go to a reservation system then they needed to provide some price protection. Reservations and allocations aren't mixing well together. Why not say no dealer above MSRP and no dealer below invoice?

The ONLY reason I was in a hurry to get my reservation in was because of reservation builds before stock. I spent four hours pouring over everything before reserving. I thought, Oh hell I better get this in or it will be a long wait. (Unfortunately a lot of time was wasted believing what model I reserved is what I would end up with so called both my brothers and had them on the B&P before placing it.

Because we all may have been in a hurry there were a lot of reservations within the first couple of days. Ford was very proud to announce this. Did it help or hurt their futures? I feel it has been a bait and switch at this point. They got me to reserve early, hyped the hell out of the numbers and then changed before delivering.

 

[Pl8to]

Shockingly, your "thinking" is wrong.

So every customer from these dealers was told that there is a lot of risk in buying a Bronco from them? And that there was a good chance from day one that they might not get a Bronco until 2025? If that's true kudos to the dealers, but not sure why people would be mad then if they knew going in that there was high risk.

 

[Mrpenn46]

If I ordered a Bronco from Granger, I would have saved about $1400 off MSRP ($1000 off invoice and invoice is about $400 less than MSRP). I got an F-150 for $8700 off MSRP in April from my local dealer.

Granger's "deal" isn't earth shattering. The fact that they are transparent, and actually communicate with their customers is far, far, more important to a lot of folks.

By the time you add in shipping, some of Granger's customers will be effectively paying more than MSRP. But those customers chose to do so because of service and transparency. Zach has been completely up front with everyone this entire time. Just trying to talk with my local folks is... maddening.

It may be a trim and options difference but I'll be saving about $4,000 off MSRP by going with Granger. ≈$59K msrp vs ≈$55K Invoice - $1K.

I do have the advantage of it being only about a 3 hr drive so shipping isn't a factor.

 

[Atomicdog]

And that there was a good chance from day one that they might not get a Bronco until 2025?

I don't know if you're being intentionally obtuse or not. I'm past caring.

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