Mike Levine saying outright he does NOT care about Granger/Chapman/SAC

[Big Boss]

Agreed, but in my area (Chicago, many dealers to choose from), I couldn't find one that would commit to any pricing (MSRP included). I contacted dealers in smaller towns within an hour, with similar response. After wasting upwards of 2 weeks searching, I said "F it" and reserved with Granger. I tried, as did many others who ended up at the "special deal" dealers.

I hope you don't have the ADM bullshit pulled on you when you show up to your chosen dealer. No one should go through that either, but I guess.... that would be on you. Right?

Precisely one of the reasons I went Granger. All my contacts at my local Chicago suburb dealer were gone, and I couldn't trust any of the other dealerships as far as I could throw them.

Funny enough my two local dealers both had their first broncos delivered and the original order holder backed out....One got 15k over window and the other got 10k over window.

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[Atomicdog]

It's not going to blow up in their face. We're just a few hundred or thousand. They're going to deliver thousands of Broncos to other people and they'll be driving around getting new people interested in bug markets where the money flies. They don't care that we're driving them. 1200 other people will be driving them happily. We'll stay here banging our heads against the walls and comforting each other. I just think it's terrible that an innovative dealer who found some workarounds to gain sales that benefit their customers is so blatantly sh*t on. Weird. I thought innovation and transparency was to be rewarded.

That's the thing though, it isn't just 2% that will be affected. Ford may have made the change because of the Granger/Chapman/SAC orders but it will cascade to EVERY smaller volume dealership regardless of pricing.

 

[OmahaKevin]

I did read the history...this is from September:

https://www.bronco6g.com/forum/thre...build-date-estimates.5793/page-38#post-206114

"Its the ones getting customers from all over the US that are going to end up with longer waits, big or little."

That was shown to be wrong with the 2021 allocations. It's only correct now after Ford changed the rules.

 

[Paul Gagnon]

Plain and simple Ford underestimated the demand for the Bronco. Now they are scrambling to figure out how to keep customers and dealers happy and failing at both. Someone's head should roll but who's?

 

[nwGTS]

This reply is really the smoking gun:

 

[stratego]

It's highly upsetting to see Ford deride a dealership for offering a good deal but say nothing about dealers screwing customers with last minute upcharges.

Ford strategy seems to be:
1) Big city dealers that serve a largely captive wealthy market are good, it's great that they can use this captive market to obtain outsized profits
2) Small town dealers that try to buck this model via advertising strong deals nationally are bad and should be crammed back down into their place rather

Subaru was famous for coming down on a dealer that tried the volume strategy in Colorado. Dealers complained that this dealer was stealing sales out of their catchment areas and ultimately Subaru started penalizing them financially for it. It's very sad that OEMs resort to anti-consumer behavior like this.

 

[Aviboy97]

Yes, their 2021 allocation formula was 100% based on reservations converted to orders. That why Granger/SAC/Chapman offered the deals they did. Small to medium dealers saw how the system worked and decided they could turn that around and make it work for them and their customers.

So you’re telling me Ford gave no order guidelines on Bronco? Reservations were guaranteed, regardless of earned allocation?

 

[okbob]

Got a call back from Granger. Basically my res. with them is #861 or something and I couldn't expect a Bronco for 3 to 4 years at the current rate. Needless to say I moved the order to my local dealer at MSRP.

What was your reservation time and date?

 

[BuckyBronco]

That was shown to be wrong with the 2021 allocations. It's only correct now after Ford changed the rules.

Only 50% of the 2021 allocations were based off of reservations. This was the thread discussing that, and the post I linked proved accurate for 2021 (and now even more so for 2022).

 

[Rahkmalla]

So you’re telling me Ford gave no order guidelines on Bronco? Reservations were guaranteed, regardless of earned allocation?

Yes they did give other guidelines. They said ALL reservations would be built before dealer stock orders.

 

[Atomicdog]

So you’re telling me Ford gave no order guidelines on Bronco? Reservations were guaranteed, regardless of earned allocation?

Granger met with their Ford area reps in the summer of 2020 and put together their offer with Fords blessing. It was awhile ago so I don't have the direct link handy but I believe it is in the Granger October Special thread.

 

[Rahkmalla]

Given the limited supply vs. demand, why in the world would any rational manufacturer allocate more product to be sold at a price lower than what it thinks is the market clearing price?

Because Ford sells their cars to the dealers for a set price? If you pay 4% below invoice or 15k ADM Ford gets the exact same money?

 

[Gamecock]

Only 50% of the 2021 allocations were based off of reservations. This was the thread discussing that, and the post I linked proved accurate for 2021 (and now even more so for 2022).

...and people revolted over that (Ford had promised 100% through the initial FAQs). Now, it sinks to 12.5%...and you wonder why @Ford Motor Company is in hiding.

 

[airishfan]

A lot of the owners of the big dealership have a seat at the table and have a say and sure a vote on what they do and sure they are friends with lot of the people who make these decisions.

 

[Lilj4425]

Because Ford sells their cars to the dealers for a set price? If you pay 4% below invoice or 15k ADM Ford gets the exact same money?

Now now. No reason to be coming on this forum and posting common sense.

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