📊 2022 Bronco Allocations Formula Per Dealer

[DaveH]

If you're talking about the dealer I think you're talking about, I got an email from the owner at 11pm last night. Sure it's not 1:30, but don't claim he doesn't put in the hours.

I'm quoting his words.

That certain unnamed dealer was posting on this forum at 1:30a (in his timezone) last night.

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[DaveH]

I've already explained this: it would be inefficient to build them strictly in order of timestamp, that's before the supply chain issues, MIC issues, etc... Order timing is more than just timestamp, it always has been. Where your dealer is located is also a part of the puzzle. You reserved in February, there are likely orders at your dealer before yours that are similar builds, they would get built before yours. There are dozens of suppliers involved in production of this vehicle, every one of them has their own manufacturing challenges. You're making it sound like Ford is intentionally singling you out.

From the early Ford communications, I never thought they would build them strickly by timestamp. I always expected that they would group builds together in a way to make things more efficient. They have thousands of orders. Why can't they group those into efficient build blocks? Sure, if they are out of MIC tops and there aren't any orders left for soft tops, it makes sense to build dealer stock, but the new allocation system doesn't really address that problem. In this scenario, it could put dealer stock MIC for a large volume dealer ahead of a MIC order for Granger.

 

[Gloff]

From the early Ford communications, I never thought they would build them strickly by timestamp. I always expected that they would group builds together in a way to make things more efficient. They have thousands of orders. Why can't they group those into efficient build blocks? Sure, if they are out of MIC tops and there aren't any orders left for soft tops, it makes sense to build dealer stock, but the new allocation system doesn't really address that problem. In this scenario, it could put dealer stock MIC for a large volume dealer ahead of a MIC order for Granger.

Potentially, but high constraint commodities are locked out.

 

[Palerider]

Let me help you. Not only did Granger offer a competitive price, they're the most honest and transparent dealer most have ever dealt with. The amount of information they've contributed to this forum alone should answer your question.

I absolutely loathe the dealer car buying experience. Many here do. It's why I typically buy from private sellers. The reason I, and so many others switched to Granger, was because many (not all) of the "Big Dealers" are asshats. The mega dealer I was originally with here in Utah certainly qualifies. It's invaluable knowing the day you walk into a dealer you won't be screwed.

Have you spent much time on this forum and seen what's been going on with mark-ups, reservations being stolen, etc..?

The result is people are frustrated because that bad behavior is essentially being rewarded because a dealership resides in a big city.

Thank you @Zach@Granger!! And we'll see you Saturday!

Pl8to said:
What I don't understand is why everyone treats the Grangers and such as somehow better dealers than other "big dealers".

because they are. way better. it is not just about price. trust and honesty go a long way to some of us. this forum has a multitude of threads about reindealer games, and some of us are just tired of it. i was one of those whose reservations were hijacked by the local dealer and i had to go thru that misery. granger cannot help it that these big box dealers cried to ford about how granger was sucking up the reservations and orders, and then ford changed the game to appease them. the 2022 allocation system appears to me to be an anti-granger scheme also.

i want a dealer who tells you what they offer, then delivers. it is irrelevant to me why granger is on this forum, or what their motives are. my motive is the only one that counts. my bronco was the third delivered to granger. everyone at granger was responsive, honest, upfront; i had no issues. isn't that worth a bunch? i gave them my OB factory wheels/tires for a job well done. some people want a dealer they can trust. granger is that dealer. i have proven that.

two more broncos on order with them. if they don't arrive till 2023, then so be it. and yes; those who have reservations/orders should get their broncos in time stamp order, if buildable, regardless of allocation games to the dealers.

 

[bdub2you]

Bottom line, if Ford doesn't make my Bronco before the end of next year, I'm buying a 2023 Toyota 4runner Pro. Waiting for over a year is nuts, just saying.

Most people on this forum put in a reservation in July 2020...so I guess we're all nuts.

 

[Boxer4]

So MY 22 ;

50,000 BB - 2.3L 4 door soft tops
black , silver , white- dealer stock

25,000 reservations

 

[b1lf]

they keep up with this shit and I'll hop into a Defender or new 4runner................................

 

[CobraKaiSG]

should we place bets on what the next bad news will be? Price changes?

all kidding aside, i guess what it comes down to is that Ford just can't build these things. This whole allocation thing wouldn't matter if they were able to build them all this year and next. If we all knew we were within the allocation, we'd be less frustrated. I just wish i understood the supply chain issue better- i feel like we should be able to produce parts a year and a half into covid.

 

[Bronc-O]

This is a great point that isn't brought up in here very often, Bronco is a big money maker but in the grand scheme of things there are a lot of other vehicles that they are trying to sell besides this. It feels like everyone on here seems to think that Ford is only making the Bronco and nothing else. If this were true, then yes they should do things differently. But that's not how it works.

It seems like Maverick and F-150 Lightning have stolen the Bronco thunder. With the amount of reservations for both and Ford investing in 2 new plants for Lightning, the Bronco has become a red headed step child.

 

[Bronc-O]

I really don't recall. I wasn't on the forum for 2-3 months. It could have been then. What happened?

My apologies; More than a year ago, Ford went after a certain dealer and made them take down some of what they posted here. Ford didn't seem to like that they were accumulating a massive amount of reservations and set allocation policies that seemed to work against that dealer. That was when they only had a few hundred reservations. There's a massive thread with play by play somewhere.

 

[Bronc-O]

The bottom line with regards to the whole dealer allocation vs reservation system is the lack of transparency of the whole system is unfair to the person making the reservation. People who didn't know (or for that matter still don't know) that the allocation system takes priority over the reservation are being mislead into thinking that Ford is going to produce these vehicles for customers based on when they reserved/ordered their Bronco. In reality, the dealer they selected had more to do with when they get their Bronco more than any other single factor other than constraints.

It seems this has been covered many times all the way back to last July when Bronco was officially introduced.

 

[Bronc-O]

That certain unnamed dealer was posting on this forum at 1:30a (in his timezone) last night.

I don't think anyone is disputing that. Said dealer words were they weren't up at 1:30 in the morning worrying about Broncos. If I sold Jeeps also, I sure wouldn't be either.

 

[Bronc-O]

Pl8to said:
What I don't understand is why everyone treats the Grangers and such as somehow better dealers than other "big dealers".

because they are. way better. it is not just about price. trust and honesty go a long way to some of us. this forum has a multitude of threads about reindealer games, and some of us are just tired of it. i was one of those whose reservations were hijacked by the local dealer and i had to go thru that misery. granger cannot help it that these big box dealers cried to ford about how granger was sucking up the reservations and orders, and then ford changed the game to appease them. the 2022 allocation system appears to me to be an anti-granger scheme also.

i want a dealer who tells you what they offer, then delivers. it is irrelevant to me why granger is on this forum, or what their motives are. my motive is the only one that counts. my bronco was the third delivered to granger. everyone at granger was responsive, honest, upfront; i had no issues. isn't that worth a bunch? i gave them my OB factory wheels/tires for a job well done. some people want a dealer they can trust. granger is that dealer. i have proven that.

two more broncos on order with them. if they don't arrive till 2023, then so be it. and yes; those who have reservations/orders should get their broncos in time stamp order, if buildable, regardless of allocation games to the dealers.

They may be a fine dealer, but did people really think they have some magic power to get enough allocations to cover so many reservations in 1 year? You have yours, so you can praise them. What about those that may still be waiting a year from now? My belief is they should have made it more clear that many would be waiting a long while to get their Bronco.

 

[etmccaus86]

They may be a fine dealer, but did people really think they have some magic power to get enough allocations to cover so many reservations in 1 year? You have yours, so you can praise them. What about those that may still be waiting a year from now? My belief is they should have made it more clear that many would be waiting a long while to get their Bronco.

I reserved as part of their October special, and it was spelled out pretty clear at that time that these were likely to be late in the game.

https://www.bronco6g.com/forum/thre...ber-bronco-reservations-at-granger-ford.5905/

You will not be the first person in your town to receive your Bronco in all likelihood. Delivery may not be until the 2022 model year. Ford has stated they will fill reservations before stock orders. But you will be at the end of the line of 165,000 and counting reservations.

What we didn't know then was how Ford would continue to play allocation games going into '22 given the backlog incurred in '21 fueled in no small part by the MIC debacle.

Ford had a chance to make meaningful amends and improve customer goodwill, and instead chose to comp us Bronco Nation memberships. Yay.

 

[North7]

Looks like those that have been saying "give Ford a chance" are finally smelling the rank coffee.
I have owned Ford's for 40+ years...many of them. I have been loyal to Ford. But this has turned into a total fiasco and will harm Ford's reputation. It is leaving me soured for sure.
Many of us reserved in July of 2020...........2020!!! We had a "promise" of a build date in May of 2021. Well...we all know what has transpired. Up until this post I figured I may get my Bronco by Summer's end of 2022.....a 2 year wait. Well.....it sounds like late 2022 or maybe even into 2023. I went with my smaller local Dealer to support local. From the Formula, using the 25% figure....they may only get 5-6 Broncos for 2022. REALLY ???!!! Damn I hope Ford is reading every single comment on this post. The CEO should be reading everyone of them. I also (tired of waiting) ordered a Ranger Tremor. It is scheduled to build 10-25-21. If it gets pushed back and delayed to 2022....I am going to flip. ---sincere feelings to all of you!---

That's right, you showed Ford, you bought another Ford.

I've said it before and I'll say it again, I'm not brand loyal, I have never purchased the same brand in a row. Just give me a model with the features and style I need at the time, through in some comfort and reliability and I'll buy it.

I sold my last Ford 20 years ago, doesn't look like I'll be getting a new one anytime soon.

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