📊 2022 Bronco Allocations Formula Per Dealer

[1975U15]

What I don't understand is why everyone treats the Grangers and such as somehow better dealers than other "big dealers".

Let me help you. Not only did Granger offer a competitive price, they're the most honest and transparent dealer most have ever dealt with. The amount of information they've contributed to this forum alone should answer your question.

I absolutely loathe the dealer car buying experience. Many here do. It's why I typically buy from private sellers. The reason I, and so many others switched to Granger, was because many (not all) of the "Big Dealers" are asshats. The mega dealer I was originally with here in Utah certainly qualifies. It's invaluable knowing the day you walk into a dealer you won't be screwed.

Have you spent much time on this forum and seen what's been going on with mark-ups, reservations being stolen, etc..?

The result is people are frustrated because that bad behavior is essentially being rewarded because a dealership resides in a big city.

Thank you @Zach@Granger!! And we'll see you Saturday!

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[Gloff]

@Gloff @Pl8to care to explain this then? No reservation, gets build email a week after ordering? This is my exact order besides color so why should allocation come I to it at all? This is a reservation system. Allocations are for systems that can meet demand.

How many reservations did this dealer have? How many were soft top? And your Dealer's reservation and soft top counts? Are there similar orders to yours with earlier timestamps that got scheduled? What about location, where is your dealer vs. theirs, how many dealers nearby with similar builds?

 

[Gloff]

The new formula gives almost no weight to the number of reservations. All that hard work by Granger, while it helped with MY21 allocations, will have very little impact on MY22 allocations. What benefit is it to Granger to have a lot of Bronco orders if that isn't factored into the allocations?

25% of the weight is based on 2021 allocations (of which Granger got a ton relative to their size). Granger got way more allocations because of Albert and Zach's hard work and outstanding pricing. Their hard work for 2021 will get them more allocations in 2022 as well.

 

[Gloff]

I'm not sure there would be 125k people. Or at least, it would be a different scenario and time span. The early reservation scheme brought in a different crowd. 40k of early reservationists didn't even follow through on ordering. And then there are those who have failed to pickup their orders (which ended up on lots with ADM). The early reservation scheme, with essentially no buy-in, brought a boatload of dreamers and whatnot. And it put customers like me at the back of the bus behind all those people.

In my opinion, Ford should have waited to offer the Bronco, until it was more ready for primetime. That would have meant not offering a flawed hardtop. And Ford could have more easily pushed back the release date, without having to deal with 100k+ clamoring reservationists.

Big spenders would have swooped in on release paying ADMs. Fine. Meanwhile cooler heads would prevail among some potential buyers realizing the vehicle was not a good match. Customers like me would have checked and tested out the various Bronco versions, and eventually cut a deal.

I don't see how Ford roping in all manner of Tom/Dick/Harry with their early reservation scheme, and "not ready for prime time" vehicle launch, was good for customers like me.

Have a source on that 40K? We're converting early reservations at a higher clip than later.

 

[Gamecock]

25% of the weight is based on 2021 allocations (of which Granger got a ton relative to their size). Granger got way more allocations because of Albert and Zach's hard work and outstanding pricing. Their hard work for 2021 will get them more allocations in 2022 as well.

Yeah, so that 2021 allocation number was based 50% on reservations held (the rest favored bigger dealers)...so that 25% that goes into this years formula translates to 12.5% weighting on reservations held back in 2020. The factor that should be predominate, weighs in at a whopping 12.5%.

 

[Mustard]

Yeah, so that 2021 allocation number was based 50% on reservations held (the rest favored bigger dealers)...so that 25% that goes into this years formula translates to 12.5% weighting on reservations held back in 2020. The factor that should be predominate, weighs in at a whopping 12.5%.

Plus the MY21 allocation only counted reservations made before 9/19/20 that were converted to orders, right? (Or did I make that up?) If so, then all the reservations for Oct deals add nothing to the MY22 allocation (might be a small bump, but still a bump)

 

[TXNavy]

How many reservations did this dealer have? How many were soft top? And your Dealer's reservation and soft top counts? Are there similar orders to yours with earlier timestamps that got scheduled? What about location, where is your dealer vs. theirs, how many dealers nearby with similar builds?

Do you just disregard what the complaining on this thread is about? I reserved in February but know that there are others who reserved before me with that same build that are still waiting. Explain why we should wait longer than the person who didn't put an order directly through the dealer should get one so quickly?? I get it you favor an Allocation system. We, the customers were offered a Reservation system. To keep customers happy and to money exchanging hands Ford should be sending built orders to the customers that reserved them in an order that matches reservation timeline. I get it if Ford wants to produce Big Bends for 3 days to maintain efficiency as long as they are building them in reservation timeline. Same goes for any trim level. Why use a reservation system to determine demand and geographics to then throw it out the window? What happens when those dealers are sitting on Broncos that they have to sell under MSRP because the market is tapped out already? I know seems impossible in this Market but it will happen and I would bet this year because Ford has a demographic for this vehicle that they are pushing to the wayside. As a business would you rather sell to the customer at 2% off MSRP - MSRP as soon as the vehicle hits your lot or under MSRP 5 months from the time it hits your lot?

 

[Bronc-O]

I get that I guess I'm just tired of a lot of people complaining about this allocation method assuming that it is automatically hurting reservation holders at small dealerships. If you think about it simply from a numbers standpoint, if a dealer has historically sold more cars then it will most likely have more reservations. If it has historically sold less cars it's probably in a lower population area that has less reservations. If that holds true, which on average it will, then this allocation shouldn't necessarily hurt reservation holders at small dealers anymore than at big dealers.

There will be outliers of course like Granger and such, but on average I don't see how this screws anyone over anymore than anyone else.

Speaking of Granger dealers like that knew this was a risk, whether they relayed that to customers or not it's a different story.

In the scheme of things, even though they have a higher than normal amount of orders, it only represents less than 1% of total orders. That's why Ford takes care of the big dealers. The big dealers will continue to make big money for Ford while the small dealer will go back to selling 5 vehicles a week after the Bronco hysteria goes away.

 

[Pl8to]

Let me help you. Not only did Granger offer a competitive price, they're the most honest and transparent dealer most have ever dealt with. The amount of information they've contributed to this forum alone should answer your question.

I absolutely loathe the dealer car buying experience. Many here do. It's why I typically buy from private sellers. The reason I, and so many others switched to Granger, was because many (not all) of the "Big Dealers" are asshats. The mega dealer I was originally with here in Utah certainly qualifies. It's invaluable knowing the day you walk into a dealer you won't be screwed.

Have you spent much time on this forum and seen what's been going on with mark-ups, reservations being stolen, etc..?

The result is people are frustrated because that bad behavior is essentially being rewarded because a dealership resides in a big city.

Thank you @Zach@Granger!! And we'll see you Saturday!

Everyone's favorite dealer is the "most honest and transparent". Like I stated they seem like a nice dealer, but if you think that Granger is telling every single thing they know or every plan they have then you should probably rethink that. There marketing strategy has been to target this forum and probably other forums that some of the enthusiasts hide out on.

There is absolutely no way that they did not think that there would be risk in them taking on massive quantities of orders. They knew that going in big dealers have and always will have more allocations. And guess what, if they keep these sales up, they will have more allocations in coming year as they are now one of those "big dealers".

In terms of mark-ups and stolen reservations, do you have any data on if that is happening more at big dealers than small dealers? There are scummy little dealers and scummy big dealers. When shopping around some of the small dealers I talked to were asshats and some of the big dealers were asshats.

I think my dealer is great, but since it is in a town of about maybe 4000 they will get less vehicles. But are they getting less cars allocated per customers, probably not.

 

[Bronc-O]

If you're talking about the dealer I think you're talking about, I got an email from the owner at 11pm last night. Sure it's not 1:30, but don't claim he doesn't put in the hours.

I'm quoting his words.

 

[Rebel Bronc]

Imagine if Toyota brought back the FJ Cruiser for 2022. With either a convertible soft top, or a permanent modular hard top, which would have a permanent frame but removable panels on roof and sides. Maybe then Ford would get their head out of their ass...

 

[Rahkmalla]

I'm quoting his words.

Nevermind, thought you were talking about someone else who wasn't up at 1:30am. Misunderstood, i apologize.

 

[Newtofords67]

Spoiler: Don’t click this

you, Ford

 

[Broncoman23]

So why open up dealer orders and additional reservations in a week or two if we who already have a reservation can't get one in 2022?

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