Yes, I think underpromising with a good chance to over perform is better than radio silence. You don't have to have high confidence in a quarterly or half of a year projection estimates, especially if it's super conservative based on current information. It could even be amended and re emailed monthly or quarterly on new information.Okay, I guess I see that point - many suppliers have been underperforming all along. So you suggest to take this data and apply it to all future projections? Do you believe that would be a good representation of what Ford can do?
My point is that the sample size is simply too small and variable at this point to build any kind of reliable model. So, any projection given today that goes beyond the next couple of weeks is simply a total guess.
How confident do you believe Ford should be in the projections before sharing them? Would you rather have them send you a projection that is mostly a guess, or simply say we're unable to give you an accurate projection? That isn't sarcasm, by the way. I'm really interested in what would make people more satisfied.
The prevailing opinion in this forum seems to be that Ford is right to be afraid of transparency for some reason. I disagree, as long as estimates are wide, conservative, and clearly communicated that they are estimates only and subject to change over the long term you'll upset far fewer customers than being entirely silent will.
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