So Ford is basically obliterating dealer allocations, right?

[Drex]

My Two Bits;

Apologists for Ford are abundant, but in my view; Ford, if you tell us our receiving a Bronc will be based on timestamp, then do it, and let the dealers cry all they want. Customer satisfaction should be THE priority, not dealer satisfaction.

I believe that if you understand that the dealers are Ford's customers (Ford sells to them, then the dealer sells to us.), that all the actions/changes that Ford has forced into the process is taking care of their actual customers, the dealers. Everything they have chosen to change at the expense of the reservationists makes sense and is crystal clear once you approach the situation with that perspective.

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[2.3BigBend]

If the builds are identical, the stock unit won't get built first. Ford always has prioritized customer order over stock.

Gosh THANK YOU! I don't know why it is so hard to understand. If people want a Bronco sooner vs later, they're gonna have to change their build to a soft top. People on here crying that (apparently) Ford should just not build anything if they can't build custom hard top orders is laughable. I have a 2-door, no option for me. I will not be sad if my neighbor pays $5k-$10k over MSRP for a 4 door soft top that I DO NOT WANT. This is a company that is finally making vehicles that people desire, but they don't make the hard top. It's a supplier issue. Either change your build to a soft top so your year long big money $100 you forked over isn't being smacked across your face, or wait and get the Bronco YOU WANT. It sucks, but it's life. Take the glass as half full not half empty.

 

[AcesandEights]

I think the crying is coming from the fact that Ford is saying you should forego what you want for what they'll build.

You can get a Bronco any way you want it, as long as it's how they're building them. Goes back a ways, but you can get it any color you want as long as it's black.

 

[ryn0s3r1]

I believe that if you understand that the dealers are Ford's customers (Ford sells to them, then the dealer sells to us.), that all the actions/changes that Ford has forced into the process is taking care of their actual customers, the dealers. Everything they have chosen to change at the expense of the reservationists makes sense and is crystal clear once you approach the situation with that perspective.

Not sure that's accurate. Ford spends millions of dollars in R&D, advertising and marketing to make their products attractive to the consumer. This is done ultimately to entice you and me to purchase their vehicles. We the consumer are their primary customers. Without us, Ford couldn't stay in business.

 

[jsharpe]

If there are no buildable customer retail orders in a particular block, ford will build stock broncos instead of building nothing. (These stock units will all be soft tops.)

And I would hope those would also be non-Sasquatch 2.3s without the tow package. Otherwise they would be aggravating the commodity constrains for someones reserved build.

While I understand why they are doing that, I still think it's stinks since there are only so many 2021 build slots so every single dealer stock build means one slot less for reservation orders. That will push many (thousands, tens of thousands?) of reservation orders into MY22, which will in turn push my October reservation/order even later into '22

A bit ago the good news was that they thought they could get all reservation order builds completed by end of Q2 2022. Now it seems that has slipped to end of Q3 2022. It doesn't take much imagination to see that slipping to end 2022. Which unfortunately is longer than my interest span. If my build does slip into '23 I'll still probably keep my order but only to flip it when it eventually does get built since the prince guarantee and Granger discount will likely mean I can buy it for quite a bit less than the street price by then. And it will be different from all the dozens of 4dr soft top 2.3's that the dealers have their lots full of.

 

[Richtor]

I think we can assume those will not count toward allocations. Ford has given everyone a chance to modify their order and provided plumbing for soft tops. It shouldnt affect anyones orders. Keeping the lines moving is critical to their business. The constraints are known, so we can all make an informed decision as to what we want to do.

Except for 2drs as there is no solution. I want to accept mine no top and the get hardtop at a later date, but no ford won't this!

 

[hemiblas]

Except for 2drs as there is no solution. I want to accept mine no top and the get hardtop at a later date, but no ford won't this!

They provided plumbing kits for the 4 door soft tops so they are listening. If we propose this to them, they might just go for it. What do we need to do to get their attention.

 

[Bronc-O]

Except for 2drs as there is no solution. I want to accept mine no top and the get hardtop at a later date, but no ford won't this!

What are all of the soft tops for 2 doors on the parts list? Are none of those available?

 

[Richtor]

What are all of the soft tops for 2 doors on the parts list? Are none of those available?

Not available to order. I don’t think Ford has a 2dr soft. It’s all besttops.

 

[PleaseDontRoll]

Not sure that's accurate. Ford spends millions of dollars in R&D, advertising and marketing to make their products attractive to the consumer. This is done ultimately to entice you and me to purchase their vehicles. We the consumer are their primary customers. Without us, Ford couldn't stay in business.

+1 Dealers love to think they are the customer and every OEM hires people to make them feel special however the very nature of the dealership arrangement makes Dealer competition non-existent and if a dealer doesn’t play ball in a Geo they’ll be replaced next week.

Ford needs the end customer to buy a Ford instead of a Jeep. 99% of us don’t buy at JohnSmith Ford because we give a damn about JohnSmith or his team, we buy there because they have a monopoly on the market enforced by questionably legal legislation at the state level and that, Bronco6g, is a dealers only contribution to the situation, market manipulation to keep smaller/new auto manufacturers out.

 

[Bronc-O]

Not available to order. I don’t think Ford has a 2dr soft. It’s all besttops.
[/QUOTE
Looks like there are at least 3 on the accessories list. All Bestop.

 

[ZackDanger]

Looks like there are at least 3 on the accessories list. All Bestop.

Yes. Those are aftermarket accessories, not factory available options.

I’m sure bestop saw the writing on the wall and realized the last thing they should be doing is promising a factory option level of production capacity this soon out of the gate.

 

[Palerider]

Not sure that's accurate. Ford spends millions of dollars in R&D, advertising and marketing to make their products attractive to the consumer. This is done ultimately to entice you and me to purchase their vehicles. We the consumer are their primary customers. Without us, Ford couldn't stay in business.

Agree.
We are supposed to be the customer and just about everything they do is to entice us to purchase their products. But alas, what we believe and what is reality are not the same. Ford is forced to use the dealer middle man, and so the dealer becomes the quasi-customer, and Ford tries to placate both of us. Hence, a very active forum to voice our displeasure over the past year.

Dealers have tremendous power over the manufacturer. When the dealer hijacked our reservations, Ford talked to the dealer and got nowhere. That’s when Ford had to come up with the order override to usurp the dealers who refused to reinstate the hijacked reservations. Only the dealer can cancel an order. And probably most will not.

On our Ford site are listed 4 Broncs: our original two the dealer hijacked 1/2021 and then the redo reservation/order 3/2021 direct thru Ford to bypass the intransigent dealer. The dealer is not going to cancel these orders. They want Broncs.

 

[Palerider]

Allocation has always been a part of the formula. Every dealer should know this - they complete wholesale every month and every vehicle line is like this. Time stamp order would have worked pretty well if Bronco reservations would have fallen more naturally like normal vehicle sales.

Granger has more Bronco reservations than they sold new Fords in the past 4 years.

Agree. I am in Naples Fl, a long way from corn country, but I believe in family businesses who cater to the customers. It’s not so much about the money. When I grew up we had mom and pop shops and I liked that…till Walmart put them all out of business.

Currently have 4 reservations with Granger; 3 Broncs and the F150 Lightning. Went to their website today to check for a Ranger to trade in the Colorado, but I didn’t find any.

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