So Ford is basically obliterating dealer allocations, right?

[ZackDanger]

Well, I hope you’re a lawyer, because you knew back in January that you were outside of your dealer’s allocation.

Should be an interesting ride, indeed. Let me know how your legal case holds up in court.

bUt He OrDeReD an MY21!!!!! tHe PaPeR wOrK sAyS sO!

In related news I tried to place an order for an MY25 Bronco, but my dealer said the system wouldn’t let him…

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[ryn0s3r1]

bUt He OrDeReD an MY21!!!!! tHe PaPeR wOrK sAyS sO!

In related news I tried to place an order for an MY25 Bronco, but my dealer said the system wouldn’t let him…

So, the foremost authority on jack shit cracks a funny. Good one!

 

[BenB007]

and I will probably buy this:

That’s what I just did. Was built just a few days ago and put on the ship for a July 30th delivery. It’s a dealer stock ordered Defender X. It’s pricy but I have to applaud the Europeans for actually being able to deliver what they sell.

 

[Drex]

Razorbak86:

But the fact of the matter is I do in fact have a reservation and order for a MY21 Ford Bronco (wether I get it or not is a different matter); and, you still don’t know what the hell you’re talking about. Quit while you’re ahead.

'fraid the 'quitting while you're ahead' ship sailed for him a couple of posts ago. Plus him switching from 'shortly after reservations' to knowing in 'January' means he knows his original post was inaccurate from the start.

 

[Bronc-O]

“Getting pushed to MY22” doesn’t mean what a lot of people act like it means. It’s not like all of a sudden you’re waiting another 52 weeks for your bronco.

“Getting pushed to MY22” could mean something as simple as instead of being built in the last week of Nov, your bronco gets built in the second week of December… it could even arrive on the same transport either way.

The only way that getting pushed to MY22 means worse is if you’re an otherwise late build and a whole bunch of early 99s get inserted before you at the MY22 change over…

But really, even if there weren’t a MY change over and all those 99s were in the running already, you’d be the in the exact same position.

…and from what I’m hearing the significant majority of 99s that were holding out for Mod tops right now are converting back to MIC tops… so they’re back in the running…

…and if they can’t build your bronco because of parts, it doesn’t matter whether they build a stock order or a retail order instead…

So my original point stands. You’re going to get your Bronco at the same time you were always going to, whether you get “pushed” to MY22 or not, and whether it was by an earlier reservation holder, a retail order that can be built, or a stock order that can be built.

The only thing that has changed through all of this is we’re seeing more and more how the sausage is being made.

This is from back in January.

Bronco™ SUV deliveries will begin in summer 2021 and based on current demand will extend through the 2022 calendar year. We anticipate some customers will receive a 2022 model‑year Bronco. The actual delivery date of your Bronco will depend on reservation timestamp, vehicle model and configuration selected, part constraints and the number of Bronco vehicles your dealer will receive. Throughout the production process, we will keep you updated on the status of your Bronco and email you an estimated delivery window.​

 

[FatThunder84]

Holy shit, 50k markup!!! Thats nuts

 

[Palerider]

My Two Bits;
All you forum pros please ignore this, but for the newbies/rookies, a recap;

Ford took reservations for the Bronc on the eve of 7/13/20, with the indication that the timestamp of the reservation would determine build priority, allowing for parts constraints. You put down $100 for the desire to purchase said reserved vehicle, sort of like a contract, albeit non-binding. The dealer put down nothing.

So legalize aside, if Ford says timestamp determines build, then regular people might believe that. Hence, whoever reserved first on the eve of 7/13 should get their Bronc first, if parts are available for their build. Then onto number two reservist, then continue forward building Broncs by timestamp, only skipping a reservist if those parts are unavailable. So if the first 1000 Broncs are ordered at Granger, then Granger gets the first 1000 buildable Broncs.

Then Ford changed the rules to try to pacify the dealers with VIP, dealer allocations, phony 20% dealer penalty for hijacking reservations, etc. None of that matters, because we have no input, or control over what Ford does, but the non-customer Ford dealers do. As i have indicated previously, we will see non-reserved Broncs on dealer showrooms long before most of the reservists have received theirs. And, as someone has posted above; a healthy $50k market adjustment added to MSRP.

Apologists for Ford are abundant, but in my view; Ford, if you tell us our receiving a Bronc will be based on timestamp, then do it, and let the dealers cry all they want. Customer satisfaction should be THE priority, not dealer satisfaction.

 

[Daktari]

Speaking of markups..
https://www.serramonteford.com/new-...rch=&gvModel=Bronco&year=2021&gvBodyStyle=SUV

well, good to find out about a dealer I'll never do business with. $50 k markup? Really? That's just ridiculous. And they'll get it, enough rich techies with more cash than sense in the Bay Area.

 

[Tricky Dick]

well, good to find out about a dealer I'll never do business with. $50 k markup? Really? That's just ridiculous. And they'll get it, enough rich techies with more cash than sense in the Bay Area.

Didn't they have a guy come in here to try to drum up business?

 

[myrealname123]

well, good to find out about a dealer I'll never do business with. $50 k markup? Really? That's just ridiculous. And they'll get it, enough rich techies with more cash than sense in the Bay Area.

They have their own thread in the California regional forum too...

 

[Bronc-O]

well, good to find out about a dealer I'll never do business with. $50 k markup? Really? That's just ridiculous. And they'll get it, enough rich techies with more cash than sense in the Bay Area.

Wasn't this dealer on a pedestal here at some point?

 

[ryn0s3r1]

Wasn't this dealer on a pedestal here at some point?

Yep! Sad and pathetic! Shame on us.

 

[da_jokker]

Speaking of markups..
https://www.serramonteford.com/new-...rch=&gvModel=Bronco&year=2021&gvBodyStyle=SUV

Wtf @Gloff .... So you guys are not going to plull some crap with all of us that you gave us Invoice pricing?

I mean I guess stock is stock and we live in America bit Daum!

Do I need our agreement in writing?

 

[Gloff]

Wtf @Gloff .... So you guys are not going to plull some crap with all of us that you gave us Invoice pricing?

I mean I guess stock is stock and we live in America bit Daum!

Do I need our agreement in writing?

No, you're good, our agreements with reservation holders will stand. We will be marking up any stock units, but reservation holders will retain any deal we discussed on their ordered unit.

Our system posts all of our inventory as soon as it's added to our internal inventory. We added a large markup to prevent people from calling and asking to buy them (since they're all customer vehicles right now).

 

[Bullitt]

Allocation has always been a part of the formula. Every dealer should know this - they complete wholesale every month and every vehicle line is like this. Time stamp order would have worked pretty well if Bronco reservations would have fallen more naturally like normal vehicle sales.

Granger has more Bronco reservations than they sold new Fords in the past 4 years.

Wrong. Dealer allocation was added later.

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