Everyones thinking top line with a higher price, and thats one reason for Ford to make it, but there is another train of thought.
What about a way to push more buyers to items that are going to not sell as well to help production commodities shortages on the other options.
For example make it a nice looking paint scheme and unique wheels, 33" tires, that is on an Outer Banks, limited to 2.3L auto to help with Sasquatch and 2.7L (assuming those are commodities)
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