No I totally get you, and generally I agree, but in this specific case it was touted directly by the Ford North America Product Communications manager (Mike Levine).Based on the level and frequency of the participation in their forum, some of us sceptics in the room will wait and see, I'm still searching their site for all the "Built by a passionate and knowledgeable community of enthusiasts", have you found them?
I would venture to say all the "passionate and knowledgeable community of enthusiasts" are here on bronco6g.com. Not saying there are not plenty of great Jeep Wrangler forums where you can learn great stuff, I'm just reserved at vehicle launch to see all the copycats pop-up.
I've followed Jeep releases for the last ten years, all the models, this one springs to mind, here is one of the first Jeep Renegade forums:
https://www.jeeprenegadeforum.com/
then along came, add an "S"
https://www.jeeprenegadeforumS.com/
which is long ago dead, but their Twitter feed lives on:
https://twitter.com/jeeprenegadefor
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The existing posts on that forum are basically just fluff, probably by insiders, and from people that stumbled in randomly.
It's all marketing but, since we're trying to get those sweet, sweet Bronco leaks, we're playing along.
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