Video: 2021 Ford Bronco ordering Q&A

[Stroopaloop]

If you have been to Wachusett Mountain, then you have been in my area.

I'm in the west of Woostah burbs, we should set up a trail run once these beasts actually come out!!!

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[AK SNO RIDER]

Okay I finally had time to watch that and I'm not freaking out nearly as much as some of you guys were making me think I would be...

 

[Headsong]

Would you have felt better if he would have said "It's none of your f'in business"? As we have found out in this thread, Ford has a NDA with the dealers dealing with allocations so there was no way he was going to talk about it. Also, if he would have given out the formula, how would that have really helped us if we don't know the data to plug into the formula?

But could have just saved time: "We're all under an NDA. Bye."

 

[Stroopaloop]

Dude. I have to drive 50 minutes just to get to the last stop of the commuter rail.

Dayyyyyum. That's wicked far! Woostah is closest to me, like 30 minutes. Hopefully we can set up a bronco meet up!

 

[Boxer4]

This allocation is not like a normal Ford product. More converted reservations= more Broncos. That's why Stephens and granger wanted switches. It absolutely will increase their allocation.

Remember, the allocation distribution is based on three factors weighted differently. Converted orders, competitors in market, and your dealerships sales.

So could a dealer have zero converted reservations yet have an MY21 allocation?

 

[Gloff]

... but I find that hard to believe as I find many change over time. For example, one week 3.5L F-150's might be controlled so you have to order a 5.0, the next week you can't have a 5.0 and have to order a 3.5.

You're right on a normal product as market demand can change mid production vs. ford's predictions.

Ford has the opportunity to know, in advance, how every Bronco should be built for the entire production cycle. in theory, this should allow a smoother production and supply chain, as well as reduce commodity issues, Customer changes notwithstanding.

 

[Gloff]

So could a dealer have zero converted reservations yet have an MY21 allocation?

Technically, sure. In a one off scenario, Ford would probably do something about that, since they've stated that '21 production will not have stock units.

But I doubt that scenario exists, there's just too much demand. Even small town dealers have multiple reservations, and those are even less likely to get cancelled.

 

[bronc_rwc]

Is the expectation that MY2022 will be treated the same as MY2021 and subject to an allocation formula? Has Ford committed to filling all reservations, regardless of model year, before dealer stock? It wasn't super clear from the video whether they were talking about MY 2021 allocation/reservations or all reservations.

I'm not worried about getting a MY 2021, that was never happening with an Oct 1 Granger order, but would be very bummed if Ford starts producing MY 2022 dealer stock before filling all reservations.

 

[XCR440]

So could a dealer have zero converted reservations yet have an MY21 allocation?

Yes, some dealers didn't accept reservations, so they'll get 0 allocation from the reservation side, but will still get their allocation from the share of nation and competitive sales portion of the allocation formula. There won't be many dealers, but there are a few. They'll be allowed to order retail (sold) Broncos with these, but won't be allowed stock.

 

[ZackDanger]

So could a dealer have zero converted reservations yet have an MY21 allocation?

Technically, sure. In a one off scenario, Ford would probably do something about that, since they've stated that '21 production will not have stock units.

But I doubt that scenario exists, there's just too much demand. Even small town dealers have multiple reservations, and those are even less likely to get cancelled.

I bet, just like every other dealer, they wont have any stock sitting on the lot... but if someone walks in off the street and wants to order one, it would get submitted and built per the allocation formula?

Question mark?

 

[Gloff]

Is the expectation that MY2022 will be treated the same as MY2021 and subject to an allocation formula? Has Ford committed to filling all reservations, regardless of model year, before dealer stock? It wasn't super clear from the video whether they were talking about MY 2021 allocation/reservations or all reservations.

I'm not worried about getting a MY 2021, that was never happening with an Oct 1 Granger order, but would be very bummed if Ford starts producing MY 2022 dealer stock before filling all reservations.

Ford always has prioritized retail orders (customer) over stock within each dealers queue. Commodity constraints would be the only reason a stock unit would get built first in 2022 at your dealer. Each dealer has a different queue and different allocation, so a stock unit could be built for another dealer in the country before yours, but within your dealer queue, your order will have priority.

 

[Gloff]

I bet, just like every other dealer, they wont have any stock sitting on the lot... but if someone walks in off the street and wants to order one, it would get submitted and built per the allocation formula?

Question mark?

No, by now it would be a 2022 MY. Anyone off the street is at the back of the line. I suppose it could happen at a dealer with a small reservation, but in a huge jeep market. But then again, if you're in a big jeep market, you probably have a lot of reservations

 

[ZackDanger]

No, by now it would be a 2022 MY. Anyone off the street is at the back of the line. I suppose it could happen at a dealer with a small reservation, but in a huge jeep market. But then again, if you're in a big jeep market, you probably have a lot of reservations

Oh right. Obviously.

(Based on current reservations, we're already into MY22 production.)

 

[Gloff]

Oh right. Obviously.

(Based on current reservations, we're already into MY22 production.)

Yup.

 

[Jb7]

Two rivers in Nashville (invoice price and x plan Adm cost) comfirmed
They have around 300 reservations but said don’t be concerned as they are a large volume dealership and will have enough allocated and shouldn’t be a problem for fairly early reservation holders

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