- First Name
- Matthew
- Joined
- Jul 29, 2020
- Threads
- 47
- Messages
- 2,719
- Reaction score
- 8,477
- Location
- Northville, MI
- Vehicle(s)
- 2021 Badlands Bronco
- Your Bronco Model
- Badlands
It's the removable top that makes it attractive. The Ranger is a pretty solid midsize truck and with the Bronco on the same chassis, the Ranger will pick up some off road spin off's that make it even better. But if you want the top down experience, the Gladiator is it right now. The funny part, even with the higher tow rating, most of the reviews say it's a dog for towing. I am sure the Eco Diesel will help, but that engine actually lowers the tow rating and GVWR. To many compromises IMO. It will be interesting to see what Ram does with the Gladiator platform as a mid-size truck.I've been thinking about the Gladiator more and more these days, especially after seeing three different Gladiator RUBICON's at Yellowstone National Park last summer (all optioned to the max, beautiful clean paint, really cute matching luggage in each, no hint of their owners wanting to drive their $65K toys off the blacktop) and what that class of vehicle really brings to the JEEP brand.
TTAC followed up my vehicular wanderings with this article today and it's pointed yet mostly unopinionated (until you get to the comments).
- Is it a truck? If it is, it's a really poor choice as a truck
- Is it a off road beast? It has the kit, but again, it's form factor makes it a really poor choice
- Does it still drive like a JEEP (and all the negative that implies on-road)? Yea!
- Is the Gladiator simply another Ridgeline with a very select audience and unable to turn a profit even with $20K of options tarting it up? Probably
https://www.thetruthaboutcars.com/2020/11/2020-jeep-gladiator-sport-s-review-poised-for-urban-life/
Does Bronco "need" to follow suit with an even smaller-market vehicle that isn't great off road, isn't great as a truck, and looks as cumbersome as the Gladiator? I would argue there is no business reason to do so. Covid has cost every manufacturer billions, dumping resources into these low-yield makes doesn't make sense. Ranger is a perfectly capable midsize truck, Maverick is rumored to be close to production for small truck, and Bronco looks to be more than capable of giving the fight to Jeep off-road (not in outright capability, but in that entry/mid-market basis) and with the pencil pushers.
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