No EV Bronco anytime soon?

[indio22]

Jim Farley indicating larger EV SUVs is not where it's at. And Ford will focus on smaller more efficient EVs. Wonder what that means for Bronco.

I agree with him in the sense that smaller efficient urban vehicles are the sweet spot right now in terms of EV bang for the buck. But Ford mostly bailed a while back on commuter cars.

https://insideevs.com/news/749756/ford-large-ev-trucks-have-unresolvable-problems/

Sponsored

 

[604Bronco]

Jim Farley indicating larger EV SUVs is not where it's at.

GM reading this, after making the Hummer EV:

 

[buck_6G]

Jim Farley indicating larger EV SUVs is not where it's at. And Ford will focus on smaller more efficient EVs. Wonder what that means for Bronco.

I agree with him in the sense that smaller efficient urban vehicles are the sweet spot right now in terms of EV bang for the buck. But Ford mostly bailed a while back on commuter cars.

https://insideevs.com/news/749756/ford-large-ev-trucks-have-unresolvable-problems/

You answered your own question.

 

[BroncoDymond88]

I don't think the Bronco will ever or should ever get an EV model. It should get a hybrid model though.

 

[indio22]

I don't think the Bronco will ever or should ever get an EV model. It should get a hybrid model though.

For now that probably would be the ticket, although the complexity of gasoline and electric motivation in a hybrid is less appealing. A gasoline Bronco and reasonable cost EV urban commuter type car would be a nice combo at least for my household usage.

 

[MNBigfoot]

It should get a V8, you wienies should buy a Prius.

 

[BroncoDymond88]

For now that probably would be the ticket, although the complexity of gasoline and electric motivation in a hybrid is less appealing. A gasoline Bronco and reasonable cost EV urban commuter type car would be a nice combo at least for my household usage.

You’re right but being able to afford insurance for two cars unfortunately is a thing of the past.

 

[SeptuagenerianSasquatch]

Ford lost $5.1 BILLION on evs in 2024. They're understandably gunshy, especially considering the new administration's antipathy towards them.
I see two markets for EVs, maybe three if you want to consider "glob1al warming" ideologues. People who can use a 2nd car for urban and suburban local use, and 2) People who are attracted to high-tech bells-and-whistles. In both cases, you're looking at upscale consumers with significant discretionary income. A few might like the "brawny" image of the Bronco, but not enough to invest in the engineering and production of them.

 

[TheShark]

With the technology the way it is now it just wouldn't make sense to make a EV Bronco. I could see a hybrid Bronco in the future, I think we will surely see a hybrid Bronco Sport with the Escape being sunsetted.

 

[TheShark]

For now that probably would be the ticket, although the complexity of gasoline and electric motivation in a hybrid is less appealing. A gasoline Bronco and reasonable cost EV urban commuter type car would be a nice combo at least for my household usage.

I've got a Bronco/Maverick hybrid combo.

 

[tonytexchappy]

I've got a Bronco/Maverick hybrid combo.

So do we

 

[TheShark]

So do we

I was just looking at your vehicle list, you have a '21 Maverick? They didn't come out till '22.

 

[KillerPenz]

It should get a V8, you wienies should buy a Prius.

Finally a voice of reason has entered the chat. Thank you.

Of course it should've had a V8 from the beginning, and just offer the 2.7l turbo for the girlies No need to have ever tossed in a 4 banger.

 

[HeliPilot]

For 0% Financing, I had to give one a try. I’ve been pleasantly surprised with the ease of use and comfort. It’s the best of both worlds for me.

 

[tonytexchappy]

I was just looking at your vehicle list, you have a '21 Maverick? They didn't come out till '22.

Yeah, should say ‘22. It’s one of those first edition models. Wife really wanted the red that was only available with it. Even a great little truck.

Sponsored