Ultimate 2023MY PRICE PROTECTION Flowchart

[PC Austin]

Kinda/sorta. The dealers get reimbursed the difference in invoice cost. They don't get the full amount back, and there is no check that they get in the mail from Ford that they pass on to you. The dealers just get the invoice cost adjusted and that is reflected in the dealer payment statement... and ultimately the finances for that one vehicle gets lumped in with every other new vehicle the dealer received from Ford.

But you are correct it is up to the dealer to pass on the retail price protection. I mentioned that in the first post:

If you qualify for one or both of these price protections your dealer should take the amounts off the final selling price of the vehicle. However, some dealers have opted to wait until they are reimbursed by Ford before providing this price protection. Either way, you will NOT receive a check from Ford for Retail Price Protection, it comes from your dealer.​

​

Yeah... it sucks, but ultimate Ford cannot determine the final selling price of the vehicle. That has always been up to the dealer, and it will likely remain that way until the dealer contracts get re-written and/or state laws get changed.

All Ford can do is cover the MSRP cost increases. And obviously the "S" in MSRP is extremely important in this situation—"Manufacturers Suggested Retail Price".

Thanks. I guess it could also be said what is implied that some dealers will opt not to pass that on to the customer. I was just wondering if there is an expectation to pass this to the user (from Ford). I guess in this case there is not.

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[OuterBankSquatch]

Thanks. I guess it could also be said what is implied that some dealers will opt not to pass that on to the customer. I was just wondering if there is an expectation to pass this to the user (from Ford). I guess in this case there is not.

If you look at one of the 2022 Price Protection Incentive Programs: LINK

Ford at least reserves a right to audit dealer records (see the last section at the bottom of the linked to post) to ensure compliance. Do they actually perform audits? My guess is they do. I would say there is an expectation from Ford to pass the savings on to customers with that in mind.

 

[PC Austin]

If you look at one of the 2022 Price Protection Incentive Programs: LINK

Ford at least reserves a right to audit dealer records (see the last section at the bottom of the linked to post) to ensure compliance. Do they actually perform audits? My guess is they do. I would say there is an expectation from Ford to pass the savings on to customers with that in mind.

Thanks, this is good to know that the audit is mentioned for the previous price protections. Do we have or anyone have the PGM statement for the March 15th increase and corresponding price protection? I would love to see that PGM.

 

[RagnarKon]

If you look at one of the 2022 Price Protection Incentive Programs: LINK

Ford at least reserves a right to audit dealer records (see the last section at the bottom of the linked to post) to ensure compliance. Do they actually perform audits? My guess is they do. I would say there is an expectation from Ford to pass the savings on to customers with that in mind.

They do perform audits to ensure dealers are NOT giving private/public offers to ineligible customers. If someone was an early reservation holder and abandoned their reservation... Ford doesn't want the price protection to go to someone else who took over the order from the individual who abandoned their reservation.

But again, final selling price is between the dealer and the customer, Ford has no say in that.

Ford can only really take action if the dealer broke signed a pricing agreement or buyer's order. Which is why it is extremely important to get those documents whenever you place an order. Unfortunately this is the first time most people have retail ordered a vehicle, and it seems the majority of folks only have an order summary sheet. All that does is confirm your dealer entered the order correctly into WBDO, it makes no guarantees in regards to pricing.

Thanks, this is good to know that the audit is mentioned for the previous price protections. Do we have or anyone have the PGM statement for the March 15th increase and corresponding price protection? I would love to see that PGM.

No, because there is no program for mid-year price increases—it's just Ford's standard retail price protection. More details.

 

[RagnarKon]

Hello all! Wondering if anyone has gone through the Price Protection while using A/Z Plan pricing. My Bronco is scheduled for production on Thursday and I'm trying to do some math on what price I would be paying. I tick the boxes in cols B/C/D but not sure how those and the MY Transition Private Offer stack up with A-plan. Just wondering if it would be cheaper to not use A-plan if that makes me ineligible for the price protection offers...

You will pay whatever the 2023 A/Z-plan price was at the time you placed your 2023MY order... minus any available price protection private offers.

More info here.

 

[BroncoMark]

You will pay whatever the 2023 A/Z-plan price was at the time you placed your 2023MY order... minus any available price protection private offers.

More info here.

Thank you, much appreciated!

 

[Jon Sequitur]

There is no program or incentive for retail price protection and the dealers won’t see anything for it in Smart Vincent.

Retail price protection is standard on retail-ordered Ford vehicles and has been standard for as long as I can remember. There is documentation regarding it on the dealer portal, and the dealer should know it exists.

As long as the retail order was attached to your name… dealers charge the price on the DORA. Once it is confirmed the vehicle was sold to the original order holder, I’ll get updated in Visions, and they’ll get reimbursed on the next dealer payment statement.

I think what a lot of dealers may be getting confused by is the fact that they are expecting some special program specifically for the Bronco to cover mid-year price increases. Even @KompressorV12 ‘s salesperson said he would go talk to the Bronco specialist at the dealer. But retail price protection is NOT Bronco specific… it covers all retailed ordered Ford vehicles that are sold to the original order holder. If Ford implements mid-year price increases (which they have on most of their models), it’s protected back to the price on the DORA when that customer placed the order.

So I'm having the same problem that it appears other are where my dealer is trying to apply the private offer to the price after the February price increase. When you are saying there is documentation regarding price protection in the dealer portal is there somewhere specific I can tell my dealer to check?

 

[2022 base]

Kinda/sorta. The dealers get reimbursed the difference in invoice cost. They don't get the full amount back, and there is no check that they get in the mail from Ford that they pass on to you. The dealers just get the invoice cost adjusted and that is reflected in the dealer payment statement... and ultimately the finances for that one vehicle gets lumped in with every other new vehicle the dealer received from Ford.

But you are correct it is up to the dealer to pass on the retail price protection. I mentioned that in the first post:

If you qualify for one or both of these price protections your dealer should take the amounts off the final selling price of the vehicle. However, some dealers have opted to wait until they are reimbursed by Ford before providing this price protection. Either way, you will NOT receive a check from Ford for Retail Price Protection, it comes from your dealer.​

​

Yeah... it sucks, but ultimately Ford cannot determine the final selling price of the vehicle. That has always been up to the dealer, and it will likely remain that way until the dealer contracts get re-written and/or state laws get changed.

All Ford can do is cover the MSRP cost increases. And obviously the "S" in MSRP is extremely important in this situation—"Manufacturers Suggested Retail Price".

I am confused a bit. If the dealer says there is no retail price protection anymore (according to their Ford rep) what can I do to get the signed order price? Is the dealer just lying to me then?

 

[RagnarKon]

I am confused a bit. If the dealer says there is no retail price protection anymore (according to their Ford rep) what can I do to get the signed order price? Is the dealer just lying to me then?

Okay so these is stupid confusing... largely because Ford screwed up last year, so I don't blame you.

For 2022... Ford called the private offer the Price Protection Incentive program. This confused the heck out of dealers because the words "price protection" in Ford lingo refers to Retail Price Protection. Therefore, many dealers thought that the private offer replaced Retail Price Protection, even though it never did. This caused tons of issues for people last year looking to receive their money, and was a big reason why I wrote last year's post.

To reduce confusion for 2023... Ford renamed the Price Protection Incentive program to Model Year Transition Private Offer. It fundamentally worked the exact same way as the 2022 program, but just had a different name. This was supposed to help alleviate the confusion dealers had on their end. In some cases it did... but in many others it didn't.

The fundamental issue now is there seems to be hundreds of dealers around the country that have no idea Retail Price Protection exists to begin with. It's a new concept for them—before the pandemic most vehicles sold by dealers were stock vehicles sitting on the lot, and prior to this crazy inflation, mid-year price increases were relatively rare, so there was no prices to protect. Because of that situation, many dealers aren't familiar with Retail Price Protection and are encountering it for the first time.

From our perspectives as customers... none of this Ford lingo should matter... it's all a form a price protection regardless of the label Ford slaps on it. But because so many dealers seem to be clueless... myself and others now have to explain all of this to customers so the we as customers can go educate our dealers.

(Hopefully that was helpful and made sense.)

 

[OuterBankSquatch]

Fwiw my dealer did some digging and is going to fully honor all of Ford's promised price protections. I'll get the $2350 Model Year Transition Private Offer at delivery and then they are going to cut me a check after they verify the amount that Ford gives them for Retail Price Protection. They even offered to include a "we owe" statement in my paperwork at delivery. Though I may end up paying sales tax on the Retail Price Protection amount I'm happy to have a plan in place.

In case it helps anyone, you can tell your dealer to look up the the Ford->Dealer docs that communicate the Retail Price Protections to dealers, which for 2023 Broncos I've been told are:
(1) C&I/Pricing Announcement: EFC12360
and
(2) C&I/Pricing Announcement: EFC12491

 

[Faust]

Okay so these is stupid confusing... largely because Ford screwed up last year, so I don't blame you.

For 2022... Ford called the private offer the Price Protection Incentive program. This confused the heck out of dealers because the words "price protection" in Ford lingo refers to Retail Price Protection. Therefore, many dealers thought that the private offer replaced Retail Price Protection, even though it never did. This caused tons of issues for people last year looking to receive their money, and was a big reason why I wrote last year's post.

To reduce confusion for 2023... Ford renamed the Price Protection Incentive program to Model Year Transition Private Offer. It fundamentally worked the exact same way as the 2022 program, but just had a different name. This was supposed to help alleviate the confusion dealers had on their end. In some cases it did... but in many others it didn't.

The fundamental issue now is there seems to be hundreds of dealers around the country that have no idea Retail Price Protection exists to begin with. It's a new concept for them—before the pandemic most vehicles sold by dealers were stock vehicles sitting on the lot, and prior to this crazy inflation, mid-year price increases were relatively rare, so there was no prices to protect. Because of that situation, many dealers aren't familiar with Retail Price Protection and are encountering it for the first time.

From our perspectives as customers... none of this Ford lingo should matter... it's all a form a price protection regardless of the label Ford slaps on it. But because so many dealers seem to be clueless... myself and others now have to explain all of this to customers so the we as customers can go educate our dealers.

(Hopefully that was helpful and made sense.)

I think the major issue with this is... We come in well-informed (Due to your always generous help - huge thanks); however, the dealership has no clue (Or claims that). Then it's a battle where we are the middleman.

The dealer says, "Call Ford." Ford says, "Talk to your dealership."

Some dealers (Like mine) don't trust Ford enough to take the amount due off at the time of purchase. You then have to rely on the dealership to keep an eye on their books for when the money is credited to them ... THEN, hope and pray that they actually send it to you.

I'm with one of the more well-known dealerships on this board, one that is aware of all the offers, but I know it's still going to be a battle.

I literally have a 5-page Word document written up, including your diagrams, with all the different amounts I'm owed.

I shouldn't have to be the one doing all this work...

 

[BAUS67]

Okay so these is stupid confusing... largely because Ford screwed up last year, so I don't blame you.

For 2022... Ford called the private offer the Price Protection Incentive program. This confused the heck out of dealers because the words "price protection" in Ford lingo refers to Retail Price Protection. Therefore, many dealers thought that the private offer replaced Retail Price Protection, even though it never did. This caused tons of issues for people last year looking to receive their money, and was a big reason why I wrote last year's post.

To reduce confusion for 2023... Ford renamed the Price Protection Incentive program to Model Year Transition Private Offer. It fundamentally worked the exact same way as the 2022 program, but just had a different name. This was supposed to help alleviate the confusion dealers had on their end. In some cases it did... but in many others it didn't.

The fundamental issue now is there seems to be hundreds of dealers around the country that have no idea Retail Price Protection exists to begin with. It's a new concept for them—before the pandemic most vehicles sold by dealers were stock vehicles sitting on the lot, and prior to this crazy inflation, mid-year price increases were relatively rare, so there was no prices to protect. Because of that situation, many dealers aren't familiar with Retail Price Protection and are encountering it for the first time.

From our perspectives as customers... none of this Ford lingo should matter... it's all a form a price protection regardless of the label Ford slaps on it. But because so many dealers seem to be clueless... myself and others now have to explain all of this to customers so the we as customers can go educate our dealers.

(Hopefully that was helpful and made sense.)

This is exactly what I tried to describe to my Sales Manager about the PP and as you stated he was clueless. I do have a signed statement that says if the vehicle is "re-invoiced" ( his words not mine) after the sale goes through that all the money will be returned to me. The only issue I have with that is how do I prove the dealer got "re-invoiced". He could just say he never got it. He gave me the Private Offer all good there but I was not leaving without the Bronco I had waited so long even if it did cost me the PP ($1750).

I believe, I have seen others in the forum say it is hard for them to "see" it because it is re-invoiced as a group with all the vehicles sold for that time period.

 

[2022 base]

Okay so these is stupid confusing... largely because Ford screwed up last year, so I don't blame you.

For 2022... Ford called the private offer the Price Protection Incentive program. This confused the heck out of dealers because the words "price protection" in Ford lingo refers to Retail Price Protection. Therefore, many dealers thought that the private offer replaced Retail Price Protection, even though it never did. This caused tons of issues for people last year looking to receive their money, and was a big reason why I wrote last year's post.

To reduce confusion for 2023... Ford renamed the Price Protection Incentive program to Model Year Transition Private Offer. It fundamentally worked the exact same way as the 2022 program, but just had a different name. This was supposed to help alleviate the confusion dealers had on their end. In some cases it did... but in many others it didn't.

The fundamental issue now is there seems to be hundreds of dealers around the country that have no idea Retail Price Protection exists to begin with. It's a new concept for them—before the pandemic most vehicles sold by dealers were stock vehicles sitting on the lot, and prior to this crazy inflation, mid-year price increases were relatively rare, so there was no prices to protect. Because of that situation, many dealers aren't familiar with Retail Price Protection and are encountering it for the first time.

From our perspectives as customers... none of this Ford lingo should matter... it's all a form a price protection regardless of the label Ford slaps on it. But because so many dealers seem to be clueless... myself and others now have to explain all of this to customers so the we as customers can go educate our dealers.

(Hopefully that was helpful and made sense.)

Helpful to some degree but my dealer said he talked to Ford rep and only the smart vincent is available to me NOT retail protection. Where do I stand now? (Besides confused) lol

 

[BAUS67]

Fwiw my dealer did some digging and is going to fully honor all of Ford's promised price protections. I'll get the $2350 Model Year Transition Private Offer at delivery and then they are going to cut me a check after they verify the amount that Ford gives them for Retail Price Protection. They even offered to include a "we owe" statement in my paperwork at delivery. Though I may end up paying sales tax on the Retail Price Protection amount I'm happy to have a plan in place.

In case it helps anyone, you can tell your dealer to look up the the Ford->Dealer docs that communicate the Retail Price Protections to dealers, which for 2023 Broncos I've been told are:
(1) C&I/Pricing Announcement: EFC12360
and
(2) C&I/Pricing Announcement: EFC12491

Thanks bud I will give to my SM maybe it will help him understand. I got the "we owe" message as well.

 

[2022 base]

I think the major issue with this is... We come in well-informed (Due to your always generous help - huge thanks); however, the dealership has no clue (Or claims that). Then it's a battle where we are the middleman.

The dealer says, "Call Ford." Ford says, "Talk to your dealership."

Some dealers (Like mine) don't trust Ford enough to take the amount due off at the time of purchase. You then have to rely on the dealership to keep an eye on their books for when the money is credited to them ... THEN, hope and pray that they actually send it to you.

I'm with one of the more well-known dealerships on this board, one that is aware of all the offers, but I know it's still going to be a battle.

I literally have a 5-page Word document written up, including your diagrams, with all the different amounts I'm owed.

I shouldn't have to be the one doing all this work...

I agree! we should not have to wait 2 years and then do all this "work" to get the $$$ owed to us.

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