First Edition Bronco Will Have Navy Pier Interior Option Only

[BuckinT29]

this is the "admiral blue" on the limited 2021 f150... at least it's a nice blue..

Dude way better than navy puke

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[vintage]

this is the "admiral blue" on the limited 2021 f150... at least it's a nice blue..

Hate both Admiral Blue and Navy Pier Blue. I'm sorry folks I just can't wrap my head around any blue interior. I still can’t figure out why Ford is offering Blue interiors on some of their 2021's. I'm not seeing any Blue interiors popping up any other new car manufacturers site.
In light of the new estimated option prices I'll most likely switch to a Wildtak or Badlands, if FE only comes with Navy Pier. As much as I would love to be a proud owner a First Edition, I just can't see myself spending over $60K on a interior color that I don't like.
Their might be aliitle glimmer of hope left for us FE buyers. I noticed on the new Bronco brochure at the bottom of the page, Ford mentioned Navy Pier leather-trimmed seats under the FE Bronco Sport and under the Bronco FE it just metioned Leather-trimmed seats. Maybe just maybe they actually listened and will be giving us a few choices, "Fingers Crossed".

 

[Boston182]

I still can’t figure out why Ford is offering Blue interiors on some of their 2021's. I'm not seeing any Blue interiors popping up any other new car manufacturers site.

Said it before. I'll say it again.

THEORY: I'm starting to wonder if Ford's obsession with blue is simply because Ford's brand color is blue. Likely, if you go to their corporate offices, blue is everywhere. It's probably a pride thing. They make special edition/expensive things with blue as a sort of trademark, or, as an employee, they're like, "This is how I'd make it for myself!"

But they fail to realize is that they live/breathe the Ford brand and it's a huge part of their lives. Not seeing their bias, they design what they'd like to see, rather than what the customer wants. That's why there are survey groups, sample sizes, etc. The reaction they got from their pre-production shots should tell them what will sell.

Again, this is assumption and conjecture. But if you look at other car brands, they're infinitely less tied to color than Ford is, but also, if you look at other vehicle brands/logos, how many of them have a dedicated color at all... most are neutral, single-color, metal, etc.

...I noticed on the new Bronco brochure...

New brochure? Did I miss something?

 

[mcalpal]

How new is that brochure? Did an older version say Navy Pier Leather Trimmed Seats?

 

[Todkavonic]

It's been around for weeks and hasn't changed and YES it does make it seem like the die hadn't quite been cast regarding final interior color(s). But, timeline-wise, more definite navy pier only info has surfaced, so grain of salt, etc.

Nate

 

[vintage]

Said it before. I'll say it again.





New brochure? Did I miss something?

New dealership brochure came out in the beginnig of August. I believe there is a thread on this site labled "New dealership brochure"
Interesting Theory on the Ford Blue color. And that might be why they has a thing for blue interiors. I build custom homes, all my signs and cards are black with silver lettering. But I surely wouldn't incorporate those colors into my $800k homes.

 

[vintage]

It's been around for weeks and hasn't changed and YES it does make it seem like the die hadn't quite been cast regarding final interior color(s). But, timeline-wise, more definite navy pier only info has surfaced, so grain of salt, etc.

Nate

It might be nothing or it could be something (grain of salt). I just found it interesting that before the build and price came out on the Sport nothing was metioned on Navy Pier Interior. But now it cleariy states Navy Pier Leather in the new Brochure. If Ford had their mind made up on putting just navy pier in the big Bronco why not add it to the Brochure as was done on Sport. This could be just wishful thinking on my part that they might be giving us options, but I thought it was worth mentioning.

 

[Metal_Horses]

Hopefully it means there will be 2 leather choices:

1 - Navy Pier
2 - Not Navy Pier

 

[BuckinT29]

How new is that brochure? Did an older version say Navy Pier Leather Trimmed Seats?

Old brochure said unique interior.

 

[vintage]

Old brochure said unique interior.

I believe the new dealer brochure showed up early August. All previous comments never mentioned Navy Pier. We all found out about Navy Pier as only option when the Bronco Sport build and Price came out. Which Ford confirmed on Q & A that the big Bronco FE would be same Navy Pier only option.

 

[Haulin455]

The brochure has been out for a while (here’s a thread from July 20th about it). People posted scans of it when they got it straight from the dealership weeks before Ford posted it online. Nothing within the brochure has changed from what I can tell.

The aforementioned unique interior language is still in the compare models PDF (still on Ford’s site) which I think some people are confusing with this brochure.

Hopefully this helps address some questions/confusion.

 

[vintage]

The brochure has been out for a while (here’s a thread from July 20th about it). People posted scans of it when they got it straight from the dealership weeks before Ford posted it online. Nothing within the brochure has changed from what I can tell.

The aforementioned unique interior language is still in the compare models PDF (still on Ford’s site) which I think some people are confusing with this brochure.

Hopefully this helps address some questions/confusion.

Thanks for the update on Brochure release.
I was specificly stating in my previous post about Navy Pier written in stone for the Sport Bronco but not for the big Bronco. Call it a pipe dream, but still hoping we'll have a interior choice on the FE.

 

[Haulin455]

Thanks for the update on Brochure release.
I was specificly stating in my previous post about Navy Pier written in stone for the Sport Bronco but not for the big Bronco. Call it a pipe dream, but still hoping we'll have a interior choice on the FE.

Understood. My post was more to point out that the language wasn’t changed/updated as some have commented may have happened. That the different terminology was from two different sources; the compare PDF and the brochure PDF.

 

[Cmeyers186]

I sure hope Ford offers more interior color choices for the FE than Navy Pier. I have a FE reservation and I think the Navy Pier combo looks like....well, it looks like crap. I am super excited about my future FE, but the thought of having to sit in that color interior is a huge disappointment and may be enough for me to give up my FE rez. FYI Ford, not everyone is a fan of blue and gray!! Also, looks like only 4 exterior color choices???

 

[Cmeyers186]

See response on Twitter. However, take note they're "listening" and its safe to assume we have some Ford lurkers on hand here so please share your thoughts ....

Navy Pier Interior in First Edition Bronco:

My thought is: Not everyone likes the same thing - there needs to be more than one option for interior colors. I personally hate the Piers Blue and will not buy an FE if that is the only option.

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