Potential Package (+ Sasquatch) Pricing Previewed in Bronco Reservation Survey Email

[Hkak45]

Say NO to all the options! That way they will lower their prices?

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[KosmicKid]

I was feeling excluded until I realized I reserved an FE: There are no options for this!!!!

 

[teerav]

Brandon, I saw that also. I'm wondering if Ford is playing with these prices just to see where we will bite.

Absolutely. I wonder how targeted the surveys are as well. With how much information is sold and bought, I would guess Ford has some pretty good ideas on their potential customers spending habits. How much would an avid off roader spend versus a city boy looking for a new adventure? People who have a history of outfitting vehicles in the past versus no history of vehicle upgrade purchases?

 

[MrJoe]

Mine says the survey isn't active. You broke it!

 

[dudleyln]

Think I may get an after market hard top!!

 

[Used2jeep]

Nice brainwaves on the 2x=3000! Sticker price caught me there. That would mean that the factory soft top is only 300 more than the SuperTop (albeit for the JK). SO it would then come down to "Which is more efficient dollar wise - Soft top now or hard top now and then get the other later?"

 

[uncledoodoo]

You're "upgrad

Just sent to Ford on Twitter:

Now let's hope they listen.

The F150 is apples and oranges. going from a 3.3 6-Cylinder to a smaller 6-cylinder with a turbo isn't the same as going from a smaller 4cyl with a turbo to a bigger 6-cylinder with a Turbo.

 

[zaki]

Ford must be laughing at this chaos they have created ???

And saying katching with high fives??????????

 

[Jrod0486]

Everyone needs to calm down a little on the 2.7 pricing. A couple of things to remember.
The auto in the Mustang is $1600.
The 2.7 in the 2021 F150 (stop quoting 2020 pricing) is $1200.
The 3.3 V6 in the F150 is likely a more expensive engine than the 2.3L. It is dual fuel like the V6 Ecoboosts. The 2.3 is a rather inexpensive engine for Ford. I could very easily see the 3.3V6 being $700 more than the 2.3 because for the simple reason that it has 8 more injectors than the 2.3.

 

[pat86323]

so wait a minute here. To go to the sasquatch package on the base would be 6600$ after the transmission upgrade? Seems pretty steep, when you can likely just put tires on it later for like 1000$ especially with all the disappointment with squatch not being offered on the manual. Edit: might not be too bad with the suspension upgrades and lockers. However 2500 for the badlands seems a bit ridiculous, since i saw it "confirmed" somewhere that the only difference on a badlands was the wheels and tires.

 

[Spencer]

I didn’t get a survey?

 

[MadMan4BamaNATL]

Admins, I'm sure you'll need to merge this thread with others from you guys, but I just received an email saying the Sasquatch package will be $4500-$5000 for all trims other than FE and Wildtrak.

Anyone else get this email?

 

[High Proof]

I was trying to figure this out and as soon as I started to type out my question I figured it out.

So the soft top has value, it isn't "free". To get the MIC top for $700, you have to trade in your soft top. So if its $3700 for both, you have

X + (X+700) =$3700

$1500 for Soft top
$2200 for MIC top
$3400 for Modular painted top

The numbers work but one thing still doesn't make sense to me. If the prices Ford uses are $1500 for the soft top and $2200 for the MIC top, then there is an implied $1500 credit towards your top.

You can choose the soft top for free by applying your $1500 credit or you can pay $700 for the MIC by applying your credit. Those numbers work. But why $3700 for both? Shouldn't the $1500 credit be applied and the price for both be $2200? Am I missing something?

 

[tshaw2009]

You're "upgrad

The F150 is apples and oranges. going from a 3.3 6-Cylinder to a smaller 6-cylinder with a turbo isn't the same as going from a smaller 4cyl with a turbo to a bigger 6-cylinder with a Turbo.

Not really since both are direct injection turbo engines. The NA 3.3 to a TDI is more apples and oranges than a turbo 4cyl to a turbo 6cyl. It doesn't make sense from a cost perspective.

 

[Nickp]

for reference on my 19 f150 going from 2.7 to 3.5 engine was $600 just engine as A10 was standard.

In a new F-150 it says it’s $1600 not $600.

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