Bronco Pricing Forecast

[RainbowStix]

my dealership has one on the lot for $13k over. But my order is coming in and I’m paying MSRP.

You probably won’t ever be upside down on your loan as long as you keep the length under say 5yr and have a low (sub 5%) interest rate

Sponsored

 

[jb56]

You probably won’t ever be upside down on your loan as long as you keep the length under say 5yr and have a low (sub 5%) interest rate

I appreciate that, but I'm not really talking about being upside down in the loan. I get that is what that means, but I'm talking about upside down in terms of the value and what I pay.

I do think there is a risk that in 2023, there will be 3 or 4 broncos on ever legit Ford lot. I think there is a risk that loan rates will be high, which will chill a lot of buyers. Gas doesn't seem to be coming down any time soon. Oh, and the competition will also get cheaper. And I don't mean direct competition so much as alternatives that are still rugged but more road based.

$60,000 is a very expensive price for an SUV like this. That MSRP (and prices above sticker) are mostly driven by nostalgia and novelty.

 

[JBlanco]

I appreciate that, but I'm not really talking about being upside down in the loan. I get that is what that means, but I'm talking about upside down in terms of the value and what I pay.

I do think there is a risk that in 2023, there will be 3 or 4 broncos on ever legit Ford lot. I think there is a risk that loan rates will be high, which will chill a lot of buyers. Gas doesn't seem to be coming down any time soon. Oh, and the competition will also get cheaper. And I don't mean direct competition so much as alternatives that are still rugged but more road based.

$60,000 is a very expensive price for an SUV like this. That MSRP (and prices above sticker) are mostly driven by nostalgia and novelty.

When supply catches up with demand, prices will fall, this is Economics 101. High fuel prices and interest rates won't help. Expect the Bronco to suffer the same fate as many other mass produced vehicles like the Wrangler.
I'm not betting on resale values staying high for most used vehicles.

 

[NVCowboy]

I’m afraid that inflation will keep prices of Broncos high while the bottom will fall out of used. Squeeze.

 

[RHeinz]

Day 5 of ownership…..

1) I see at least 100 (CJ Style) Jeeps per Bronco.
2) You can’t even order a Bronco at the moment and won’t be able to for at least 4 more months.
3) There really aren’t that many Broncos on the road at the moment. As more Broncos become “visible” to the public, I think they will become massively popular.

I believe there will be at least a 3 to 4 year backlog to catch up with the Jeep. Perhaps longer. I predict values will remain high, perhaps even escalating.

Supply and demand…..

 

[Cooldude]

I appreciate that, but I'm not really talking about being upside down in the loan. I get that is what that means, but I'm talking about upside down in terms of the value and what I pay.

I do think there is a risk that in 2023, there will be 3 or 4 broncos on ever legit Ford lot. I think there is a risk that loan rates will be high, which will chill a lot of buyers. Gas doesn't seem to be coming down any time soon. Oh, and the competition will also get cheaper. And I don't mean direct competition so much as alternatives that are still rugged but more road based.

$60,000 is a very expensive price for an SUV like this. That MSRP (and prices above sticker) are mostly driven by nostalgia and novelty.

1:I disagree, I don’t think supply will be fully caught up in 6 months.

2:60,000 is a lot , you can get them for 40-50 grand too. It’s also not a need to have vehicle, it’s a want to have vehicle that your going to have to pay a premium for that. In fact , I think their going to get more expensive.

 

[Carolina Jim]

I hardly go a day without seeing news that someone's electric vehicle has become (literally) a dumpster fire; I see electric cars as the "New Coke".

Gas prices will rise & fall...but you know you'll get where you're going.

 

[jb56]

1:I disagree, I don’t think supply will be fully caught up in 6 months.

2:60,000 is a lot , you can get them for 40-50 grand too. It’s also not a need to have vehicle, it’s a want to have vehicle that your going to have to pay a premium for that.

The economy is rough all over and I'm not rich, but I will say that I'm not worried about affording the vehicle. I'm just thinking about alternative options. I love to camp and mountain bike and the bronco is a wonderful adventure vehicle, but my F150 is pretty passable for all the places I go off road.

Even if the market falls out from under cars, I'll be fine even if I buy this wildtrak. But it might change my decision if it looks like a massive amount of demand is going to dry up for alternative vehicles (and for Broncos)

 

[Ground_zero298]

Personally if you have the option to grab one sooner than later I would. I think with the parts shortage and recession coming it will become increasingly tough to get something how you want it in a timely manner. I wouldn’t expect prices to hit msrp for another 3 years minimum. Stelantis just started laying shifts off this week. Not a good sign at all. I feel for those not financially stable with what’s to come.

 

[Cooldude]

The economy is rough all over and I'm not rich, but I will say that I'm not worried about affording the vehicle. I'm just thinking about alternative options. I love to camp and mountain bike and the bronco is a wonderful adventure vehicle, but my F150 is pretty passable for all the places I go off road.

Even if the market falls out from under cars, I'll be fine even if I buy this wildtrak. But it might change my decision if it looks like a massive amount of demand is going to dry up for alternative vehicles (and for Broncos)

Why would it, has it dried up for jeeps,trucks?

they cant keep up with it now.

 

[SkyKing]

For anyone who thinks that Ford is all of a sudden producing a lot of Broncos and will soon meet demand. Keep in mind that in 1965, it produced a new car that was also very popular. It was called Mustang. And in 1965, they made.... 560,000 of them... and then they produced more the next year. Bronco production numbers are still pathetic. Demand will stay high.

 

[Cpalms]

Hey Everyone! TL;DR - Do you think we'll see excess Bronco supply in the next year or two and whether we will see significant price drops in the new and lightly used Bronco market.

Longer version:

I'm very excited about my Bronco (Wildtrak, Area 51, Lux) to be delivered in a few weeks. Although I hope that we will love our Bronco and keep it for years I'm just slightly worried that we are going to see massive price drops in vehicles over the next year or so.

My dealer is selling a near-identical bronco for $13,000 over sticker, so as of right now, you'd think there's no chance of being very upside down in a bronco. And I'm not looking to flip mine.

It seems to me that there are a ton of used cars on the market and that Ford in particular is starting to produce way more Broncos. Two years ago and before the Pandemic, I never would have paid sticker price for a vehicle And although the Bronco is an awesome vehicle, paying $61,000 for it makes me a little uncomfortable.

I talked to a regional Ford rep and he said privately that he thought the pricing on Broncos would cool, but probably wouldn't drop below sticker, although he thought the market generally would see huge excess inventory.

But if Ford is really putting out thousands of broncos a week, will we hit excess supply? Will there continue to be massive demand for a relatively small SUV that gets 17 MPG and costs over $60k? Will demand wane for the higher trims?

On the other hand, it seems like Jeep sells about 3800 Wranglers per week most years.

wait a sec, you are worried that a depreciating asset is going to actually depreciate?

Of course premium pricing is going to cool 18 months from now. Supply increasing, interest rates going up and a recession looming - that vehicle was selling for $26,000 over a few months ago.

 

[jb56]

Why would it, has it dried up for jeeps,trucks?

they cant keep up with it now.

Not to be repetitive, but here's what I see:

• The regional Ford Rep said they are thinking internally that the reduced demand and better production capability is going to lead to new F150s, explorers, and vehicles like that returning to dealer lots to wait for buyers.
• The used car market, at least in my state, is flooded with 2018-2021 vehicles.
• Interest rates have gone up on car loans
• promotional financing has started to disappear
• Gas is much higher per gallon than when we reserved
• lightly used Full Size Broncos are pretty common on dealer lots now and are sitting for more days. The dealerships are starting to adjust prices already. The one I've been following was listed for $80k and has moved down to $73k.
• Luxury alternatives like Mercedes GLE/GLC, BMW X5/6 land rovers, and premium pickup trucks are available with less wait than 6 months ago. And although these prices are still inflated, there are a lot of 2019 and 2020 options available, and if those come down in price that will have an impact
• Ford seems like it will be able to make 150,000 broncos in the next 52 weeks
• If delivery on a new bronco gets to 2 months, the upward price pressure on the used market will relax a bit.
• Government checks have ended, which has a trickle up effect to the businesses that are owned and staffed by people who buy these types of vehicles

Now, I could be completely wrong. Maybe a $60k non-luxury vehicle that gets 17 mpg will continue to crush it. I am completely in love with it and maybe everyone will continue to be. But it seems like there could be some downward pressure on price. Now will that JUST mean that you can't flip a bronco and make money? Maybe, and that's fine.

 

[Cooldude]

I think we’re on 2 different pages here. I’m talking msrp , you’re talking with adm.

 

[jb56]

I think we’re on 2 different pages here. I’m talking msrp , you’re talking with adm.

No, I’m talking lightly used. Not ADM.
but I get what you are saying

Sponsored