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An open letter to Ford.

Mr. Nice

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I'm sure Ford had to change the allocation based on state laws and antitrust laws that could potentially create monopolies on Broncos for some markets/dealers. The few irresponsible dealers were bending the system, but customers were flocking to them as well.
I guess I’m not the only one that think’s some of these wonderful honest discount dealers were possibly the Instigating cause of Ford’s reaction to abandon their intended reservation system.
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22OBX

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22OBX

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I guess I’m not the only one that think’s some of these wonderful honest discount dealers were possibly the Instigating cause of Ford’s reaction to abandon their intended reservation system.
We on the same page. I think they were probably forced to change. Their would potentially be some serious antitrust issues. I’m sure other dealers blew the whistle as well.
 

WoolyBugger

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Bronco wasn't revealed until 7 months after Covid hit the US. If they weren't ready for launch then they shouldn't have revealed, taken our money or told us we would be first in line to get the damn things. That excuse also runs short when Ford is making plenty of constraint filled Broncos that are going to non reservation folks because they picked the right dealers.

All we ask is the vehicles are built in TIMESTAMP ORDER. If they run out of parts for a build then it goes up the line the following month. There is ZERO reason why a walk in should be getting a Bronco right now when MANY of us have waited since 7/2020.
YES!
 
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yet getting a hardtop was not an issue for a non reservation holder who just recently ordered and got scheduled yesterday...
https://www.bronco6g.com/forum/threads/2-3-speeding-up-orders-scheduled-after-45-days.34213/
@Compta38 I would have to agree the system is not perfect. There must be some algorithm to it MAYBE not sure. I don't really have an answer as to why. I switched mine to the soft top on purpose because I seen a soft top in person ,by the way glad I did other wise I'd still be waiting ..
 

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Compta38

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Wheels on the bus go round and round round and round wheels on the bus go round and round. Doesn’t mean it’s stopping all builds. #1 allocation #2 constraints #3 reservation when orders are previewed
I'm done going back and forth with Ford apologists and shills as it's like speaking to a wall. If you think the system is fine then cool, glad for you. There is a large portion of the membership here that does not.
 

North7

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I'm done going back and forth with Ford apologists and shills as it's like speaking to a wall. If you think the system is fine then cool, glad for you. There is a large portion of the membership here that does not.
It is interesting we have a new batch of Ford apologist's, sort like Ford Marketing is behind the curtain, and the member persona's.

Ford Bronco An open letter to Ford. 0*zPhFHTIuZh3MBpbV
 

22OBX

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I'm done going back and forth with Ford apologists and shills as it's like speaking to a wall. If you think the system is fine then cool, glad for you. There is a large portion of the membership here that does not.
It’s not hard to see that dealers acting irresponsibly caused the allocation issue to exacerbate when Ford had to react due to legality of what they were doing, yet Ford is the bad guy. I also read threads, one recently posted, where dealers ordered broncos with fake names which also takes away their allocation for the general public. Constraints are constraints. I understand your frustration but no one wants to call out dealers that forced the issue . Probably because a lot jumped on that bandwagon and now want to blame Ford. I’ll move towards more constructive threads as guess your either on one side or the other and no has anything to gain other than possibly getting a VIN.

Unfortunately a few bad dealers ruined an exciting launch for everyone. KUDOS to ethical dealers who are upfront and informative. Apparently they are harder to find than I thought.
 

67BroncoG1

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(please post your letter to Ford Motor Co. )

Dear Ford.
When I make a reservation at a restaurant, I expect walk-ins will not be served before me. But in your case, that seems to be ok with you. Dealer allocations have created an unfair environment and have alienated your customers. Your commitment should be with your customers in order of their reservation. We completely understand supply chain issues. But allowing walk ins to get a VIN number and build date when I had a reservation in July 2020 is down right insulting. Please get your priorities straight. Customer is supposed to come first.

Steve Dey
While I completely agree with where your heart is, Ford's customer is their dealerships.
 

Elwood

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It is interesting we have a new batch of Ford apologist's, sort like Ford Marketing is behind the curtain, and the member persona's.

0*zPhFHTIuZh3MBpbV.gif
You and Compta and I have been on this forum, chatting with each other literally for years. I know you, you know me, and we’ve all been on the same ride together this whole time.

I don’t know about when OBX22 and KenneyGriffiths rides began (on both forums), but there’s a significant amount of either ignorance of the historical facts or revisionist history about how this has all shaken out in this thread. It’s like we’re being collectively gaslighted to control the narrative in Ford’s favor.

1. Constraints are real and impact overall output, but Ford can still respect the enthusiasts they originally purported to care about by honoring early reservation holders first.

2. We all know Ford promised to build in reservation order for a significant period of time before bending over for the larger dealers in their network and basically tossing reservation date out the window for the sake of privileging high volume dealers.

I fail to understand how this is justified. Shipping to dealers that have treated their customers well and attracted more orders from around the country would seem to be in their best interest. These dealers and customers didn’t “game the system”, they played the game according to the rules that Ford themselves had set up, by dealing forthrightly with each other.

3. Even if Ford’s hands were somehow tied by the ridiculous state laws that powerful dealers have themselves lobbied to put in place, why is that an end customers fault? Why should REAL enthusiasts who have been waiting for their Bronco literally for years be given the shaft? Why can’t Ford help them move their orders efficiently in their network to get their vehicles in a reasonably fair way

Bottom line in Jan, 2022: Many have said it above. The fact is, this rollout has destroyed Ford’s brand and credibility with their target market. The Bronco is a great vehicle, but the Ford brand is now a negative that will continue to drag down rather than support sales over the long run.

Years ago, my first car was a green Explorer and I loved the idea of a green Bronco as a reminder of the good times I had as a kid. My nostalgia for the brand has been replaced by their complete disregard for us.
 

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North7

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I'm done going back and forth with Ford apologists and shills as it's like speaking to a wall. If you think the system is fine then cool, glad for you. There is a large portion of the membership here that does not.
It is interesting we have a new batch of Ford apologist's, sort like Ford Marketing is behind the curtain, and the member persona's.

0*zPhFHTIuZh3MBpbV.gif
You and Compta and I have been on this forum, chatting with each other literally for years. I know you, you know me, and we’ve all been on the same ride together this whole time.

I don’t know about when OBX22 and KenneyGriffiths rides began (on both forums), but there’s a significant amount of either ignorance of the historical facts or revisionist history about how this has all shaken out in this thread. It’s like we’re being collectively gaslighted to control the narrative in Ford’s favor.
You can see some of the newest Ford apologists sure did not try to hide the fact they worked for Ford Marketing or a Ford marketing sub-contractor as no one in the general public has the kind of insider knowledge they did and they did not even try to hide it.

Don't they know that the unicorns and rainbows are over on the BN forum.
 
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mbagne

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order date doesn't matter at all as long as it's in during scheduling. My reservation timestamp is 4am 7/14/2020. My order status was a 10 for 2021 and is a 10 again in 2022.

My build is as follows and I'm not willing to negotiate it any further.

4 door Badlands Area 51
2.7 V6/auto
MIC top
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High package
I have the same build but with LUX, and a 7/23/20 timestamp. What is your guess . . . will receive Bronco by May?? By August?? By ??
 

Drex

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I'm sure Ford had to change the allocation based on state laws and antitrust laws that could potentially create monopolies on Broncos for some markets/dealers. The few irresponsible dealers were bending the system, but customers were flocking to them as well.
So new member believes without any proof or documentation of any law, article, post, etc. that Ford's lawyers approved the original terms and left them up on a website for about five months while Ford generated the first 190K or so reservations. A fine conspiracy theory I suppose... That the deviously clever dealers who followed the written terms and conditions that Ford set up all by themselves were somehow responsible for Ford writing them, Imagine that, the Great and Powerful FMC tricked by some country bumpkin dealers into breaking the (mysterious and unmentioned scary) laws that new member cannot specify or reference aside from a personal belief.

It is what it is. They are not going to ship to dealers that stacked orders well above allocation (they knew what they were doing)no matter how much anyone complains. Place a 2nd order as many are doing and cancel the one that doesn't get a vin. Games were being played to start and now new games are being played.
Now new member is pretending that their personal belief (with not a single shred of corroboration or even the tiniest bit of any documented emails, phone calls, etc.) is an established fact (circular reasoning, go look it up) and uses it to flat out state as a further fact that Ford and the dealers were in collusion because they were all in the know that Ford was going to add allocations after the fact instead of going with the expressly written policies that were in effect (nod, nod, wink, wink) at reservation time. (not sure how that would excuse Ford because they are the ones that would have had to tell all the dealers that the posted reservation terms and conditions was a scam and would not be built in order (and first) without allocations (they did keep the allocations tied to the First Editions, like they implicitly stated by their policy was to happen to all reservations) A bit of a modification to the post slightly earlier as it would mean that Ford and the dealers all knew allocations would be added, so it is not that Ford was not tricked by the small dealers, but it was a collusion that Ford and the dealers were all in on.

A massive conspiracy that requires Ford to have masterminded it from the start. That is the linchpin of the entire premise if any/all dealers 'knew' what was going to come later.



I guess I’m not the only one that think’s some of these wonderful honest discount dealers were possibly the Instigating cause of Ford’s reaction to abandon their intended reservation system.
The sheep that follows the guy claiming Ford masterminded the above notated fraud. Gotta have some of those in a conspiracy theory or it is just plain no fun.

It’s not hard to see that dealers acting irresponsibly caused the allocation issue to exacerbate when Ford had to react due to legality of what they were doing, yet Ford is the bad guy. I also read threads, one recently posted, where dealers ordered broncos with fake names which also takes away their allocation for the general public. Constraints are constraints. I understand your frustration but no one wants to call out dealers that forced the issue . Probably because a lot jumped on that bandwagon and now want to blame Ford. I’ll move towards more constructive threads as guess your either on one side or the other and no has anything to gain other than possibly getting a VIN.

Unfortunately a few bad dealers ruined an exciting launch for everyone. KUDOS to ethical dealers who are upfront and informative. Apparently they are harder to find than I thought.
It is getting complex, this theory of yours, however I am still mostly able to follow your reasoning to make it fit together;

The dealers that (had to know from Ford in advance that the allocations would be added and they would never fill those orders in a timely manner. (which you originally thought were the masterminds that made Ford write the terms and conditions that were illegal in your mind)) offered good deals because they would not have to actually fill them in any kind of short term way and that they are not ethical (although they have not added ADM or sold Bronco's out from under people like the 'ethical' dealers who did not get a lot of orders.*)

I am still not clear on why you think Ford and all their dealers would go to this elaborate ruse to screw over people who reserved and chose dealers based on the original (and apparently well thought out and coordinated lie Ford put out at the start of reservations), when Ford doesn't even bother to use the number of reservations a dealer has when coming up with the allocation numbers. Was it just to generate the huge reservation numbers to pump up the stock? That actually might made sense. Do the dealers get bonuses based on stock price? They had to get something, right? A conspiracy of over 3300 Ford dealers, Ford itself, at least a few employees at each dealer, and not a single one blurted out about this collusion... had to be a lot of kickbacks on this one.

Sherlock Holmes could not have done a better job at ferreting out the truth based solely on a hunch without a shred of proof, documentation, logic, or common sense. Kudos to a job well done!



*you may want to look in a dictionary for 'ethical', I do not think it means what you think it means.
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