Pricing Anger is Misdirected

[Gr8Hortoni]

I find it funny that nobody has taken into account of the base model being UNDERPRICED for the market. They will make the money up one way or another.

Sponsored

 

[lobbs611]

Or, I don't know, the 2-Door Base was set at that price as a loss leader and a marketing ploy to be able to advertise a certain "starting price". That's never happened in the history of advertising, ever.

 

[Brick Vanderhuge]

I would think wheel/tire upgrade from Base would be 2K alone. Then you have to find someone to unload the original wheel/tires on which would be an additional p.i.t.a.

 

[tshaw2009]

People are also assuming the survey pricing is the final pricing, it may end up being more or less. To me this was just a marketing research survey, I'm trying not to read too much into it. I'll just wait for the builder to come out before I make any decisions.

 

[Used2jeep]

The reality is none of us know a darn thing. Just a bunch of people talking out their butt like every other internet forum, and making assumptions. all we can do is wait.

"Did someone poop? I smell a poop..." ?

 

[20Bronco21]

No the Badlands was cheaper, I may have to save longer but I still plan on getting it.

My error in reading, apologies for it.

 

[toystwo]

I find it funny that nobody has taken into account of the base model being UNDERPRICED for the market. They will make the money up one way or another.

Or, I don't know, the 2-Door Base was set at that price as a loss leader and a marketing ploy to be able to advertise a certain "starting price". That's never happened in the history of advertising, ever.

I’d say it’s pretty unlikely that Ford is losing money on the Base Bronco. Are they making a whole lot more on every other trim? Most definitely.

Ford is pricing the Bronco at what they consider market in a very hot segment with 2 (now) competitors. Wraglers have increased $5k in the last 5 years - they are doing the same thing.

 

[lobbs611]

I’d say it’s pretty unlikely that Ford is losing money on the Base Bronco. Are they making a whole more on every other trim? Most definitely.

Ford is pricing the Bronco at what they consider market in a very hot segment with 2 (now) competitors. Wraglers have increased $5k in the last 5 years - they are doing the same thing.

I can almost assure you they're not making much if anything to get under than magical "$30K" mark. They also know that there's next to no one that will actually order a Base and not add on options and accessories with higher margins. Many will realize that once you start stacking on things it's just easier to start at a higher trim level. The actual number of Base models will end up being relatively small compared to the other trims.

It's just like the elusive "under $60k" C8 Corvette released last year. They're a unicorn. Theoretically possible but they don't actually exist.

 

[toystwo]

I can almost assure you they're not making much if anything to get under than magical "$30K" mark.

The Canadian BB is $1,500 Canadian more than the Base - i.e., Canada pricing doesn’t include that huge BB premium. Canadian Base Price translates (currency) within a few hundred of the US Base Price.

Ford is doing just fine on the Base.

Sponsored