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After a remarkably bad customer service experience at a local dealer where I had signed up to pay list I was essentially told to go away because my complaints regarding service were unreasonable and subsequent complaints to Ford might tarnish their reputation.
With the help of this forum I was able to move my order and I don’t have enough nice things to say about the dealer I have moved to.
on March 12th 21 I wrote:
“ I would so much rather give my business and endorsement and support to guys like this. If I get my Truck earlier or later in a very opaque process from Ford it doesn’t really matter so much to me but dealing with folks that are not trying to leverage a limited initial supply of vehicles to squeeze you and provide poor service.
PRICELESS.”
In my subsequent communications with this dealer they have exceeded every criteria for good service professionalism and building brand loyalty for Ford. This has represented an enormous amount of uncompensated work and headache where they have essentially taken the heat for Ford because of the difficult roll out . The new allocation system punishes them for this effort and rewards the very people that would abuse their customers and damage Fords reputation.
My suggestion is that Ford survey all reservation holders who converted to orders prior to 3/21 regarding their level of dealer satisfaction and assign higher allocation numbers to those in the top half and even higher to those in the top 10%. For those dealers that have really tried to do a great job it has been a lot of uncompensated work for which they have effectively been abused by Ford with the new regimen for allocation.
I was struck by the plethora of charitable foundations and sustainability organizations that Webasto touted on their corporate website all the while utterly failing to perform their core business function of making tops and keeping faith with those that put their trust in them (Ford ). I would suggest that keeping faith with dealers that did right by you in treating your end users well is the right thing to do and would send a powerful measure to all dealerships that customer service is more than just a game to be played with JD Power but is really about trying achieve excellence in a core business function.
With the help of this forum I was able to move my order and I don’t have enough nice things to say about the dealer I have moved to.
on March 12th 21 I wrote:
“ I would so much rather give my business and endorsement and support to guys like this. If I get my Truck earlier or later in a very opaque process from Ford it doesn’t really matter so much to me but dealing with folks that are not trying to leverage a limited initial supply of vehicles to squeeze you and provide poor service.
PRICELESS.”
In my subsequent communications with this dealer they have exceeded every criteria for good service professionalism and building brand loyalty for Ford. This has represented an enormous amount of uncompensated work and headache where they have essentially taken the heat for Ford because of the difficult roll out . The new allocation system punishes them for this effort and rewards the very people that would abuse their customers and damage Fords reputation.
My suggestion is that Ford survey all reservation holders who converted to orders prior to 3/21 regarding their level of dealer satisfaction and assign higher allocation numbers to those in the top half and even higher to those in the top 10%. For those dealers that have really tried to do a great job it has been a lot of uncompensated work for which they have effectively been abused by Ford with the new regimen for allocation.
I was struck by the plethora of charitable foundations and sustainability organizations that Webasto touted on their corporate website all the while utterly failing to perform their core business function of making tops and keeping faith with those that put their trust in them (Ford ). I would suggest that keeping faith with dealers that did right by you in treating your end users well is the right thing to do and would send a powerful measure to all dealerships that customer service is more than just a game to be played with JD Power but is really about trying achieve excellence in a core business function.
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