Interesting observations around market size

[Johnny Mo]

Hey how is that wegmans? We keep getting fliers here in white plains.

also in my neighborhood I know there’s about 8 Jeep wranglers and I see quite a bit when I drive to stop and shop.

Wegmans is great - fantastic customer service. Place is massive- 2 full aisles of beer selection. Great butcher shop and seafood too. Prices are comparable on most stuff - lower on wegmans brand and pretty good stuff for home branding.

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[Bronc-O]

So here in Westchester County NY it's not exactly an off-road paradise (roads suck but that's a different story). That said we are driving distance from some good hunting, the Catskills, Adirondacks I've heard some beach and off road trails in Long Island too. That said I still wondered after hearing about the 21/22 allocation process for dealers being tied to market size - so I started being more observant to Wranglers, FJs and 4Runners in particular in my area. I was out at Wegmans (yeah us down staters got one of those too now) and in a 30 minute span of grabbing some lunch at the burger bar, I saw 11 wranglers of varying flavors even a badlands and squatched equivalent. I thought that was alot - and honestly I am a bit more encouraged that even the small dealers like Rye/Pleasantville/Scarsdale etc will likely have a fair amount of reservations and eventually real allocation. Doesn't mean they'll be offering anything special...just an observation. Anyone else feel like they are noticing wranglers more?

I've been paying attention to them. I've been mostly looking at things like hardtop/soft top, the top on or off. Nearly all I notice have the top on and windows closed and about 50/50 hardtop/soft top. I've also been paying attention to colors. A wide variety there, but mostly white, black and various shades of gray/silver. Even here in AZ, black is very popular. A few weeks ago when I was at Boston Market, a black Rubicon pulled in beside me and that confirmed my choice of all black.