A Filson would have been an easier sell for my wife, although out of my price range new. My used Wildtrak with high package was still an effort. She really wanted me to get a Discovery, but I kept explaining that it was money pit.
I think there is a solid market for these. It may be my next...
I picked these up off Amazon, but I haven't completely bonded with them as of yet. They are sturdy, tho
https://www.amazon.com/dp/B0BTDDSPG8?ref=ppx_yo2ov_dt_b_fed_asin_title&th=1