Several reasons:
Lack of ownership (nothing to show for at end of lease)
Interest rates are hidden within leases and are way higher than on regular car loans
Mileage limits
Ive owned a 2009 wrangler but sold it due to the width. My left arm always pushed against the window/door and couldn't get comfortable. I always said to myself if the wrangler was only an inch wider... that's why I'm going for the Bronco