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If you want to try to defend this type of behavior - knock yourself out. It isn't isolated.

This is why I am buying a Jeep.

I'm a late order so I didn't have super high expectations of getting a Bronco this year. That said - seeing how Ford and some dealerships have treated their customers throughout this rollout is incredibly frustrating. People are trying to spend lots of money with Ford and they are not making it...

I wish I could buy someone else's Bronco they didn't want - but every single dealership I have talked to is asking 15-30k ADM. Amazing some people that are finding 5k ADM deals.

Thanks. I have been looking around as well and I am seeing many 10-25k mark ups. I feel 5k is reasonable as well - but not seeing many dealers that agree. Good for you!

Curious how you negotiated the ADM. Was it originally at 5k?

Switched this morning. Thank you!